If you are on Windows 7, Internet Explorer 9 allows you to pin a website to the Windows taskbar, and access the website pages directly without having to open Internet Explorer first. The unmatched visibility on users’ desktops results in increased traffic for a website. This also gives an app-like feel to the website or web app.
To pin a website, just grab the tab and drag it down to your taskbar. Apart from the one-click access, a pinned site also allows you to right-click on the icon to get a list that directs you to particular content on the site. Some pinned sites can also notify you that content has changed on the site. While pinned Facebook alerts you of the Facebook notifications for your account, pinned Hotmail notifies with a number corresponding to the new email in your inbox.
Microsoft has now launched a new service Pin My Website to encourage website owners to add the pinned site functionality to their websites. The site provides an online wizard to guide you to few steps that would give you a code snippet that you can use on your website to take advantage of this function. Microsoft claims that pinned sites gain traffic, and these steps take an average of only 36 seconds to complete!
In the first of a total of four steps, all you need to provide is your contact details and basic site information like site’s name and URL. You will also need to provide an icon for your main site.
Jump List items act as entry points into the website even when the browser is not running. The next step requires you to list the commonly used destinations and tasks that apply to the whole site.
A dynamic Jump List can contain items that will automatically change over time, to give access to periodically updated information like news updates. To use this feature, your site must expose an RSS feed with the items that you want to show on the Jump List.
The last optional step enables you to add a pinning notification bar on the top of your webpages. This bar prompts IE9 users to pin your site.
Once you complete the four steps, you can generate the code to use on your site and allow IE9 users on Windows 7 to pin your site to their taskbar.