Bloggers, except handful of those who are beyond the scope of this post, face problems very often with their blog’s niche and producing great content on pre-chosen topics. This is primarily due to the fact that it’s either their inability to produce great content or the type of niche/topics they have chosen. Our sole focus, in this post, will be on the second part of the problem – selection of a wrong niche.
Before we show you the factors that will tell you if you have chosen a wrong niche to write about, let’s first understand what a wrong niche actually means. A wrong niche can be perceived in two ways. First – It’s either a niche or a topic that is not at all popular amongst people, or second, it’s a topic that’s very popular but you don’t see success blogging about it. Now, let’s move on to the factors.
You are unable to produce content
Ok, you can write a 2 page unique essay on effects of deadly gases on our environment, but cannot produce more than couple of paras on search engine optimization. If that’s the case, take a closer look at the topics you have decided to blog on. In my opinion, even if you are able to write good content on SEO but if it’s not unique or different from what those hundreds of bloggers write about everyday, it’s time to change your topics, or at least your writing style. [You should perhaps write about our planet and be more successful ;-)]
You are not an expert in the niche you selected
Not every blogger who writes about SEO is an expert in that field. But then, you are required to at least know the basics of any topic you want to write about. I recently came across a post while I was researching about a particular mobile phone and to my surprise the blogger was giving great importance to Bluetooth wire [actually wireless] technology and the posts went on suggesting its readers to consider buying the Bluetooth wires from eBay.com. Get your basics right if want to keep writing on a subject.
You have run out of topics
Alright, you started blogging on SEO and went on writing about different things about SEO for over months but finally today you find no topics in SEO to blog about and you can’t think of one. But on the other hand, Aaron Wall seems to continue writing great SEO related articles. How come? – He’s an expert in that field and may not run out of topics as long as he is a SEO specialist. It’s time to reconsider the topics you primarily blog about.
My suggestions to all bloggers out there who are facing the problems outlined above are:
1. Choose the niche that you have lot of knowledge about.
2. Write only on the topics that you some understanding about.
3. Spend some time reading what your fellow bloggers are writing about in similar niche and learn from it.
4. Have patience! Respond to your reader’s comments and interact with fellow bloggers.
I conclude this post here, hoping to have provided some useful information that will make you think and act accordingly. Goodluck!