Blogging requires lot of time and hard work. Almost every blogger would like to earn a decent amount from their blogs to compensate the efforts they put in. When it comes to earning some money from the blog, selling advertising slots is definitely one of the most effective ways to monetize a blog. Bloggers sometimes complain about how difficult it is to find a relevant and good paying advertiser for a blog. We’ve created a list of 12 things that can help bloggers find good advertisers for their blog and close deals with them.
Readership first We often see bloggers who start looking for advertisers from the first day of their blogging. Such bloggers spend most of their time searching for advertisers rather than focusing on building readership for their blog. You must realize that advertisers will come to your blog only if you have a decent readership. So focus on building a loyal readership first and then search for the potential advertisers.
Understanding your audience Advertisers will never like to promote their products amongst irrelevant target audience. Before advertising on your blog, they would ask you about your audience. They’ll want to know things such as, what kind of traffic you get (search engine/direct/referring sites), from which part of the world you get most of your visitors, how much of your traffic is from loyal readers, how much they earn, their age groups and so on. It’s always a good idea to understand your audience and collect as much information as possible before contacting any advertisers.
Creating the Advertise herepage Once you’ve built a decent readership for your blog and have information about your target audience, the next thing you should do is to create a advertise herepage on your blog. It should contain information about the traffic you get, advertising options available, pricing details, and contact information. Now, if an advertiser is interested, they can contact you easily.
Create a Media Kit Most bloggers never create a media kit for their blogs. If you are working with small businesses, there is usually no need for a media kit. However, if you want to partner with big and reputable companies for advertising, you must have a stylish and well written media kit containing all the important information about your blog and traffic. A well written media kit makes you look more credible in the eyes of big advertisers and increases the chance of closing the deal.
Contact your frequent readers- Go through your list of frequent commenters and see if any of them has a business site or a product that may be of interest to your target audience. This method works really well if you already have a relationship with the person.
Contact advertisers of competitors The next thing you should to find advertisers is to create a list of advertisers of other blogs in your niche and contact them with your traffic stats and blog details inviting them to advertise on your blog. Since, you already have the audience relevant to their products the chances of successes are really high.
Join popular ad networks It may take some time to develop relations and find some good advertisers. Till that time you can join ad networks like BuySellAds , TextLinkAds etc. These sites have lot of advertisers as their users who always keep on looking for new blogs to advertise their products.
Webmaster Forums Besides Ad networks you can also join popular webmaster forums like DigitalPoint, V7n, Warrior Forum etc. All forums have a buy/sell/trade section where you can sell your ads easily to other webmasters.
Look at Google ads for relevant advertisers – Search Google for keywords relevant to your niche and check the websites that are using Google Adwords to promote their products. Contact those businesses inviting them to advertise on your blog.
Endorse the products you use If you are using some products which you think could be of some use to your readers too then contact the product owners and see if you can strike a deal. Since you are already using these products and are satisfied with them, there will be no risk to you credibility if you endorse them on your blog.
Keep Prices Reasonable Initially, you should keep the advertising prices reasonable. Your top priority, at the beginning, should be developing relationships with as many advertisers as possible. You can increase the prices once you’ve developed your own network.
Work as a team An advertiser will stick to your blog only if he earns something from it. Do not think that your work is finished after placing the ad. Try to help your advertisers get sales from your readers. Some things you can do are sponsoring spotlight posts, sending email to your subscribers introducing your sponsor, and reviewing products from them.
These are 12 things that can help you find advertisers for your blog. Do you have any tips? Share them with us in comments below.