“Listen, we need to increase pagerank and to do that, we will need incoming links to our blog posts. If no one links to us, lets build a giant list of blogs who have commentluv plugin installed or who allow dofollow comments.
Once we have them bookmarked, lets post a blog post and start commenting on all the sites one by one.”
This is a crazy idea and there are reasons why you should avoid the “Do follow” comment system to “try” build up pagerank or allow do follow commenting on your own website, in order to make it “Sticky” in the sense.
When You Allow Do Follow Comments On Your own Site
Lets first think from the webmasters perspective and analyze what happens when you allow do follow comments on your own blog. Frankly, most bloggers who allow do follow comments think that doing so will encourage their site visitors to post more comments and spread the word, which hardly happens.
When you allow do follow comments, you are passing page rank from your pages to one or more of the external sites which may or may not have a relation to the context of your blog post, product, service etc.
So if one of your blog posts receive 20 comments and you are using the CommentLuv plugin or something similar, you are actually passing pagerank to these 20 external pages. Out of these 20 pages, chances are that only a handful might be related to the actual content of your article.
When the Googlebot crawls through those “do-follow” links, the Google Juice of your current page is diluted. In the worst case, the bots may have this reaction:
“Hey, this guy is linking to 20 different sites who don’t have any relation to the content of the page in question. Moreover, he has 350 blog posts and all these 350 posts link to typically irregular sites and blog posts which are not related at all. Examples: Cheap hotels, best student course and scuzzy links to MFA sites.
Why is this site suddenly linking to so many external sources, without any relevancy or value to the user ? What’s going on ?”
The human reaction is of course a bit different.
“Hey Mike, you might want to bookmark this site and call Joe to post 2-3 comments on every single page, whenever we have a new blog post up and running. You see, we get incoming links for free !
Just pay Joe some coffee money and ask him to comment in any case, whether or not he knows what he is saying, I don’t care. I just need those links.”
So typically, your blog post got 52 comments but only a few of them are legitimate.
You remove that do follow system and all the so called “popularity” will vanish in a flash. You’re living in a false impression that your site is getting the love from community. Wrong ! They are scavengers who can’t hunt, they only feed on the left outs.
I have seen some bloggers doing this and raising their collars “Whoa! I have 200 posts and 8000 comments. Surely, the do follow system worked for my site.”
Mr Do follow forced blogger- That just doesn’t make any sense. You’re just inviting the link grabbers and screwing yourself in the bigger picture.
When You Comment On Do Follow Blogs Trying to “Win” PageRank
Now this is where you think that you are the sole gainer. You “Think”, that is.
You comment on Do follow blogs, get a few backlinks to your “linkbait” article and patiently wait to see whether your blog post gets more traffic because of increased rankings.
When I started two years back, I did the same. I bookmarked a whole bunch of sites who allow “Do follow” comments or have CommentLuv installed. Then I posted comments on some sites to see whether or not they have any impact on the rankings.
One month, two months, 4 months. Nothing happened.
Oh yeah, I used to get notifications in WordPress dashboard under “Incoming links” but this didnt had any effect on my site’s search traffic.
You’re Not the Only One Getting Linked From The Do Follow Site
You’re not the only one getting linked from the target site because of the “CommentlLuv” plugin. Chances are that the same page will receive more than 50 or so comments and your comment will lie somewhere in the middle.
So the same page is linking to 49 other sites and the overall pagerank that passes through each of these 50 external links is negligible. And with time, it will deteriorate of course.
So the effective result is that only a negligible amount of link juice is passed to your site’s latest blog post.
Relevancy Is Almost Impossible To Achieve
So Mr Problogger posted about a topic and you rushed in to comment because his blog is a do follow one. His page is all about “iPhone news” while your latest post is about “soccer”.
Does getting a link from the target page matters ? Thing is, the Googlebot can determine whether this link is “Worth” or not.
Whats the Certainty?
When the target site removes the “Do Follow” comments and all the “Comment Luv” links, you lose all those incoming links.
If someone is linking to you from the body of the article, he won’t remove it unless of course your site goes down after a few months. But with these Plugins, you never know.
The Position Of The Link Matters
A link placed under the body of an article carries much more weight than a link in the comments or in the blogroll. Rand Fishkin from SEOMOZ has come up with a great study involving do follow links, Anchor texts, Alt attributes and how the different position of a link matter, when you’re talking page rank and Google Juice.
So you get the idea.
One good link from the body of the article is much more valuable than 100 do follow links from the comment form. At least the former one is legitimate while the latter is forced.
Matt Cutts On “Do Follow Comments”
I am sure many will disagree with my point but here is Google Engineer Matt Cutts’s explanation on Do follow comments and their overall effect.