Why Commenting On Do Follow Blogs Or Allowing Do Follow Comments Is Not A Good Idea
By on February 16th, 2011

“Listen, we need to increase pagerank and to do that, we will need incoming links to our blog posts. If no one links to us, lets build a giant list of blogs who have commentluv plugin installed or who allow dofollow comments.

Once we have them bookmarked, lets post a blog post and start commenting on all the sites one by one.”

This is a crazy idea and there are reasons why you should avoid the “Do follow” comment system to “try” build up pagerank or allow do follow commenting on your own website, in order to make it “Sticky” in the sense.

When You Allow Do Follow Comments On Your own Site

Lets first think from the webmasters perspective and analyze what happens when you allow do follow comments on your own blog. Frankly, most bloggers who allow do follow comments think that doing so will encourage their site visitors to post more comments and spread the word, which hardly happens.

When you allow do follow comments, you are passing page rank from your pages to one or more of the external sites which may or may not have a relation to the context of your blog post, product, service etc.

So if one of your blog posts receive 20 comments and you are using the CommentLuv plugin or something similar, you are actually passing pagerank to these 20 external pages. Out of these 20 pages, chances are that only a handful might be related to the actual content of your article.

When the Googlebot crawls through those “do-follow” links, the Google Juice of your current page is diluted. In the worst case, the bots may have this reaction:

“Hey, this guy is linking to 20 different sites who don’t have any relation to the content of the page in question. Moreover, he has 350 blog posts and all these 350 posts link to typically irregular sites and blog posts which are not related at all. Examples: Cheap hotels, best student course and scuzzy links to MFA sites.

Why is this site suddenly linking to so many external sources, without any relevancy or value to the user ? What’s going on ?”

The human reaction is of course a bit different.

“Hey Mike, you might want to bookmark this site and call Joe to post 2-3 comments on every single page, whenever we have a new blog post up and running. You see, we get incoming links for free !

Just pay Joe some coffee money and ask him to comment in any case, whether or not he knows what he is saying, I don’t care. I just need those links.”

So typically, your blog post got 52 comments but only a few of them are legitimate.

You remove that do follow system and all the so called “popularity” will vanish in a flash. You’re living in a false impression that your site is getting the love from community. Wrong ! They are scavengers who can’t hunt, they only feed on the left outs.

I have seen some bloggers doing this and raising their collars “Whoa! I have 200 posts and 8000 comments. Surely, the do follow system worked for my site.”

Mr Do follow forced blogger-  That just doesn’t make any sense. You’re just inviting the link grabbers and screwing yourself in the bigger picture.

When You Comment On Do Follow Blogs Trying to “Win” PageRank

Now this is where you think that you are the sole gainer. You “Think”, that is.

You comment on Do follow blogs, get a few backlinks to your “linkbait” article and patiently wait to see whether your blog post gets more traffic because of increased rankings.

When I started two years back, I did the same. I bookmarked a whole bunch of sites who allow “Do follow” comments or have CommentLuv installed. Then I posted comments on some sites to see whether or not they have any impact on the rankings.

One month, two months, 4 months. Nothing happened.

Oh yeah, I used to get notifications in WordPress dashboard under “Incoming links” but this didnt had any effect on my site’s search traffic.

You’re Not the Only One Getting Linked From The Do Follow Site

You’re not the only one getting linked from the target site because of the “CommentlLuv” plugin. Chances are that the same page will receive more than 50 or so comments and your comment will lie somewhere in the middle.

So the same page is linking to 49 other sites and the overall pagerank that passes through each of these 50 external links is negligible. And with time, it will deteriorate  of course.

So the effective result is that only a negligible amount of link juice is passed to your site’s latest blog post.

Relevancy Is Almost Impossible To Achieve

So Mr Problogger posted about a topic and you rushed in to comment because his blog is a do follow one. His page is all about “iPhone news” while your latest post is about “soccer”.

Does getting a link from the target page matters ? Thing is, the Googlebot can determine whether this link is “Worth” or not.

Whats the  Certainty?

When the target site removes the “Do Follow” comments and all the “Comment Luv” links, you lose all those incoming links.

If someone is linking to you from the body of the article, he won’t remove it unless of course your site goes down after a few months. But with these Plugins, you never know.

The Position Of The Link Matters

A link placed under the body of an article carries much more weight than a link in the comments or in the blogroll. Rand Fishkin from SEOMOZ has come up with a great study involving do follow links, Anchor texts, Alt  attributes  and how the different position of a link matter, when you’re talking page rank and Google Juice.

So you get the idea.

One good link from the body of the article is much more valuable than 100 do follow links from the comment form. At least the former one is legitimate while the latter is forced.

Matt Cutts On “Do Follow Comments”

I am sure many will disagree with my point but here is Google Engineer Matt Cutts’s explanation on Do follow comments and their overall effect.

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Author: Amit Banerjee Google Profile for Amit Banerjee
Amit has been writing for Techie Buzz since early 2009 and keeps a close eye on web apps, Google and all things Tech. He also writes at his own tech blog, Ampercent. Follow him on Twitter @ amit_banerjee

Amit Banerjee has written and can be contacted at amit@techie-buzz.com.
  • http://techpp.com Raju

    No wonder this post hasn’t got many comments, in-spite of being really good, it’s not do-follow you see!

    • http://www.ampercent.com Amit

      @Raju: :-)

  • Michael

    I would have to disagree with you about not helping ranking. If you comment on the right do follow post it can help, I use this as part of my link building strategy. And I do see a large increase in Google placement. But you are right in that these links are not going to last, as more commentor’s post less page rank is going to be past on to you and many times blogger switch back to nofollow. So using this a your only form of backlink is not smart in the long run.

    • http://www.ampercent.com Amit

      @Michael: Yes, it might help you get that extra 10% but not always. What I mean is that the “Do-follow” comment model is not so effective and a waste of time actually.

  • http://regulartipsforyourhealth.blogspot.com Hasan Ali

    mostly no people like to read user comment if they read they won’t click on our name or link to view our blog

  • http://www.diranchor.com anchor directory

    i would like to add that when no of links on blogs whether it is do follow or no follow increases then the benefit it passes to links decreases.ie inversely proportional to each other.

  • http://www.frivfunny.com Friv

    Thanks for the post. I appreciate the info on blog comments and will surely start looking out for people who are using automated programmes for making blog comment posts.

  • http://www.easywork-greatpay.com Missy H.

    I spend at least an hour every evening trying to find articles to read that will help move my site up in the Google ranking. I have heard so many people say to comment on dofollow blogs, and I have heard just as many people say not to comment on them. It is so hard to distinguish what is more accurate. You really have went into more detail than most people and I really paid close attention to the “block analysis, vision based page segmentation”. I must do more research!

  • http://friv.over-blog.com/ friv

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  • http://orlandovacationsnow.com/ Terence Thomas

    I can see how your reasoning makes sense in this article how comments may not necessarily help lesser websites gain juice. I am debating whether or not to allow do-follow links in my website. however, a conclusion that I am drawing from this article is that the high PR websites do not do blog commenting to maintain or increase their SEO power and page rank. SEO tactics work, and I get the idea from this article that they do something else to maintain their status. It’s hard to believe that high-ranking sites use tactics that the rest of us don’t know about.

    • http://www.ampercent.com Amit Banerjee

      @Terence: I would suggest you not to use Do follow comments on your website and neither you should use any commentluv plugin. There is no reason why you should use them, it does not add any value to your website and neither it helps you increase readership of your blog in that sense. The consequence is that you will end up with a lot of ‘Comment only’ comments which are posted just for gaining links. Further, your website will link to random websites of commentators which is not at all a safe practice.

      The best SEO practice would be to NOT DO anything thinking of the search engines. That’s it

      • http://orlandovacationsnow.com/ Terence Thomas

        I understand. I am still trying to find out what I can about it, because I frankly like the idea of the online comment interaction. I will figure it out shortly, I imagine.

        • http://www.abogadosdeaccidentesenmiami.com Abogados de accidentes

          You are right, we have to see advantages and disadvantages, but arguably the comments is a way to stay active and get fresh content for different views.

  • http://www.barbarellahairextensions.co.uk Barbarella

    Firefox has a really useful tool to help you determin nofollow and dofollow links. It’s called Nodofollow, it saves lots of time reading through the script.

    • http://orlandovacationsnow.com/ Terence Thomas

      I’ve noticed it does take some time to research this information. I will look into the tool (and then see if I can figure out how to use it LOL).

      Thanks

      • http://www.great-artworks.com Arold

        First, whether you have a do-follow blog Google does not care about who link to your blog. If unrelated site that link to a particular blog was a problem, I think lots of sites would have been penalized for that. You may say that posting on do-follow blog is not good idea, but at the same time there lots of people who are getting good results from it.

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    • http://keithdsouza.com Keith Dsouza

      The design is custom made

  • http://www.yelp.com/biz/background-checks-systems-coral-gables Simon Posswell

    As the owner of a blog network and blog forum, the question I am asked more than any other is, “What does “do follow” mean.” I thought it would make sense to write an article about it as I am sure others would like to know as well. Do follow and No follow are two terms that are used very frequently in the blogging community. Basically your blog will be one or the other. If you set your blog to be do follow you are telling Google to follow the comments and you are telling them that the link to the commenter should be valued.

  • Suraj Singh

    SEO tactics work, and I get the idea from this article that they do something else to maintain their status.

  • Suraj Singh

    SEO tactics work, and I get the idea from this article that they do something else to maintain their status.

  • abs pipe

    Thank you for sharing! This was exactly what I was looking for.

  • sanjeev@gadgets2buy

    I was thinking that do follow commenting is good for our site, but after reading this article i would be care full regarding that. Finally you are sharing good article for that’s guys which are commenting do follow on site for traffic purpose.
    Thanks!

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