Watch out Google, Facebook-Bing Duo Combine Forces

A phenomenon such as online advertising has gradually moved into the mainstream and has become one of the major marketing methods for companies to reach out to their current and prospective customers. Being a questionable marketing methodology in its introductory phase, businesses soon realized that it beholds the future of advertising. The tremendous amount of advertising being carried out in the social sphere is testimony to the former affirmation. Consequently, the amount of competition has become fiercer and fiercer regardless of whether there are small or big players.

The rivalry between Facebook and Google has been of utmost prominence in the present day era and it is of no exception to competition. Both players have been competing head-to-head with each other for quite a while now. They have not only become competitors but they have converted into worthy adversaries. From time to time, both Google and Facebook have been demanding attention from customers and to do so, they have been playing “pucker-up” with each other. The latest episode in this supposedly never-ending war is an initiative by Facebook. It recognizes Google’s competitive advantage is its search engine and its ultimate attempt to oust it is by portraying this giant advertisement of Microsoft’s search engine “Bing”. Take a look!

The social networking giant revolutionized the media industry and acquired an enviable consumer base in a short passage of time. The way it accomplished it motivated Google to introduce its own social network, Google+. However, its success index is still under examination. What remains interesting in this eternal clash between both these players is what they will keep on doing in the future with respect to each other in order to remain on top.

Start “Wrapp-ing” – Gift Giving Goes Social

Are you fond of giving gifts? Are you fond of receiving gifts? Well, if you are fond of either of these, Wrapp has made the process easier. Wrapp is a Swedish startup that has smartly capitalized and leveraged the gigantic social presence of people on Facebook to help them give gifts in a “fun and easy way”  to friends.  The company was founded a year ago. Since then, it has remained as one of the hottest startups. It officially launched operations in Sweden on November 15, 2011 where it hooked up with local retailers to not only gain initial publicity but also to help retail brands increase revenues, customers and grow their businesses in general. It gained venture capital from Atomico and Skype co-founder, Niklas Zennström, embarked the Wrapp board on the very same date of launch. This massively helped the company

The current COO of Wrapp, Carl Fritjofsson, describes Wrapp as  “a social gifting service to celebrate your Facebook friends with free and paid gifts through a simple and beautiful web and mobile application. Retailers are intrigued by Wrapp as it provides a platform to drive customers into stores and generates sales, through a performance-based business model without diluting brand value.

 

 

As clear as Fritjofsson states, the service can be used via both the web and mobile app, which is available for Android and iPhone. It started out quietly in central Stockholm and gradually started to attain massive exposure through the media. A couple of months into its launch, on March 12, 2012, it started operations in the UK, supposedly a market with a huge potential. One would think this might have created challenges for the company. To Wrapp’s delight, this was coupled with a launch in Norway days later. And they don’t intend to stop there! There are plenty of countries where Wrapp wants to establish a presence. USA, first up! After that, Canada, Italy, Japan, Germany, Netherlands, France, Denmark, Finland, Australia, Taiwan, Brazil, Poland and Turkey are major targets for Wrapp as of now. Their aim is to “go global”, stated the company’s co-founder, Andreas Ehn, at Stockholm University on February 15, 2012.

A number of famous retailers have partnered up with Wrapp. These include “Karen Millen, Coast, Pizza Express, ASOS, Warehouse, Dixon’s Elgiganten, Amazon’s LOVEFiLM and Stadium, Sweden’s largest sports retailer” and plenty more are to join the party.

Strategically thinking, Wrapp is on its way to become the first company that makes complete and effective use of Facebook without posing a threat to the social networking giant or any of the retail brands that work with it. Instead, Wrapp’s growth would be beneficial to Facebook as it can allow it to enlarge its user base.

Wrapp is on its way to be anywhere and everywhere. The upcoming days will belong to players who inspire and invite more people to be part of its eco-system. The odds indicate that this is very much within its reach. Wrapp inspires people to share, to give gifts that are yet to be given, show affection in a way yet to be shown, experience happiness in a new manner in an effortless manner.

You have an opportunity to show a token of affection to your friends in a new manner. For those of you who still anticipate Wrapp’s presence in your territory, they promise to land there soon.

Personal Branding Matters

Strategists recognized the concept of branding as being powerful and influential. While traditional branding was associated with companies and products, the inception of LinkedIn took the concept of branding further to a personal and professional level.

An interview with the co-founder of LinkedIn, Reid Hoffman, disclosed his insights pertinent to “how the start-up of you” is correlated with personal branding. Hoffman underpins the importance of a brand and justifies his thought with a number of reasons.

He states one should think about relating with people. They need to realize they “live in a networked world where people Google” them as they are surrounded by “relationships that exist over decades”. People have started to think of an individual as someone “they come to with an opportunity” or “someone they come to for a quest on expertise”. He further affirms that people consider whether a person is someone “they want to work with” or not.

Why a brand matters?

Hoffman stresses that there is substance behind a brand and not just the image. People consider one’s capabilities, how one has succeeded, how one’s relationships are with people and whether one has worked with them in good ways.

All these causes attribute to the fact that the “brand-of-you” is one part of “the-start-up-of-you”. For more inspiration, here is the short clip:

Those of you who still do not have a LinkedIn profile, you might soon be signing up there.

One Minute on the Internet

The digital world is much more complex than you think. And guess what? This claim will not assume status-quo. In the forthcoming days, months and year, we will witness a larger penetration in connectivity and digitization. Content will be getting richer not only in terms of quality but also in terms of quantity. These claims are backed by eye-opening stats from Intel Corporation underpinning happenings that take place in “one minute” over the internet. Here is how it goes:

What happens in an Internet Minute?

  • 639,800 GB of global IP data is transferred
  • 6 new Wikipedia articles are published
  • 1300 new mobile users are subscribed
  • 20 people become victims of identity
  • 204 million emails are sent
  • 47,000 apps are downloaded
  • 100+ new LinkedIn accounts are created
  • $83,000 of sales happen on Amazon
  • 20 million photo views on Flickr, out of which 3,000 are new photos
  • 320+ new Twitter accounts are created and 100,000 tweets occur
  • 277,000 logins on Facebook and 6 million page views happen
  • 2+ million searches on Google
  • 1.3 million views on YouTube and 30 hours of new videos are uploaded
60 seconds on the internet

This doesn’t stop here! Predictions for the future are even more shocking. Intel Corporation suggests that by 2015, the number of connected devices will outnumber the total human population of the planet by two times.

Time just got faster!

Mobile Is a Serious Addiction

A survey carried out by Intel Corporation reveals interesting statistics regarding to what extent people are addicted to their mobile phones.  The survey was performed across different demographics across the globe demonstrating eye-opening results. It concluded that 80% of the respondents keep their cell-phone by their beds during sleep, 40% of them answer phone calls while in the bathroom and 40% are glued to their cellular devices 24 hours a day and 7 days a week.

"Proximity to Mobile is Addictive" - Intel

 

According to the survey, the Hispanics are top-ranked in sharing images and videos. When it comes down to playing games, the Asians take the cake whereas the Africans topped in sending SMS. The survey further reported that North Americans confessed in spending nearly 3 hours a day on their mobiles exchanging different kinds of content.

When adolescents come in the picture, the results are even more alarming. 50% of adolescents send 3330 text messages on average per month.

Intel’s survey goes to state that 20% of the people would prefer to lose their wallets/purses than their cellular devices and 43% stated that a cell phone is part of a life style while 50% assure that not having a smart-phone would cut into their social lives.

This article was originally shared by Noticias Cuatro.

Google Plays Catch-up with Facebook

On March 15, 2012, Mark Zuckerberg officially reported via his Facebook status the launch of the social networking site’s new data center in Lulea, northern Sweden, being the first outside the US. While Facebook experiences massive upsurge in European subscribers, this data center aims to make Facebook usage faster for European subscribers. This server hopes to provide better performance as it will serve as a node for customers closer to its physical location.

Facebook and Google at War

According to Sustainable Brands, Google aims to open three new data centers in Taiwan for a combined cost of $700 million, scheduled to go online in the second half of 2013. The new systems aspire to reduce operating costs while electricity prices start to approach soaring heights.

This is not the first time Facebook and Google are competing against each other. In late 2010, Facebook announced the introduction of “Facebook Mail” to oust Google from one of its dearest products, “GMail” while in mid 2011, Google introduced its version of Facebook, “Google+”. As data continues to attain more importance, both these players seem to realize the significance of data centers. Nonetheless, has Google been impulsive in its approach to announce three data centers on the go? Or has it been entrepreneurial?  What is up next? A beginning of a new war on the development of the cloud? Whatever it turns out to be, it surely will be interesting.

Mastering Business Success on Facebook

Facebook knows that eventually, most businesses worldwide will turn to Facebook to carry out some of their marketing operations. Facebook Marketing Solutions has published a whitepaper  to facilitate business users to turn around their business in merely three weeks. How does that sound?

Business Success on Facebook

Facebook’s approach has been simple. It has plotted weekly tasks for businesses to perform. If you have a new business, here’s the way to go:

Week 1: “Connect People to Your Page”

  • Gain Connections: It is crucial to realize who the connections of the business are. Connect with them!
  • If the business has a physical location, claim it!
  • Create a page and add as much information as possible. Adding photos is a must.
  • Make posts at least twice a week. Critical to have a schedule for this purpose.
  • Invite advocates to “LIKE” the page.
  • Once you have topped 25 fans, get a personalized link to the page by visiting facebook.com/username.
  • Put this personalized link on all marketing channels (business cards, receipts, email etc.) and promote to visiting customers.

Week 2: “Reach People & Their Friends”

  • Engage fans by posting pictures & videos once or twice a week. Ask questions and respond. Communicate!
  • Experiment with promotions & discounts available to fans only. Check out facebook.com/sprinkles to get an idea.
  • Create a Page Post Ad. Will increase the chance of reaching out to fans by 3-5 times.
  • Create a Facebook Ad for your page to incentivize people.
  • Experiment with different images and ad copy with the Facebook Ads. Check out which one works best.
  • Create a first Sponsor Story.
  • If People regularly check-in on your business, create a check-in Sponsor Story.
  • Create a Welcome tab on your landing page to maximize “LIKES”.

Week 3: “Insights & Optimization”

  • Review Page Insight data to get an idea of how popular your business is, what type of content is most engaging, demographics and location of fans.
  • Review Ads Manager regularly at facebook.com/ads/manage.
  • Be sure to have different campaign for different products and regions.
  • Refresh image for ads that are working well to help maintain performance. Shift budget to ads that work well.
  • Put a Facebook “LIKE” button on your webpage to create further awareness.
  • Turn fans into page leads by posting an incentive and directing them to existing lead generation forms or promotions.

Your business should be ready to make some extra dollars!