The Nexus 4 launch has been nothing short of a disaster for Google and LG. The handset sold out minutes after being up for purchase on the Play Store, and since then the supply of the handset is still erratic. To make matters worse, both LG and Google have been absolutely mum about this matter frustrating potential buyers.
Now, in an interview with Challenges.fr, LG France’s Mobile Division director – Cathy Robin – has spoken in detail about the Nexus 4, its shortage issues, and regarding the rumors of LG shutting down production of the handset. She even rubbishes the 375,000 estimated sales figure of the Nexus 4 saying that it is way lower than the actual figure.
While the interview is originally in french, it has been translated into English by a floflo81 on Reddit. Below are some excerpts from the interview -:
What’s happening with the Nexus 4, a very competitive but unavailable product?
The Nexus 4 indeed offers an excellent technical specs/price ratio. The stock issues aren’t complety related to LG. Google submitted us some sales predictions calculated from their sales history for the previous Nexus.
However they were lower than the actual demand. The current shipments from LG to Google match what had been preordered on the Google Play site. We still ship them regularly. But it’s “just-in-time”. That’s why the Nexus 4 is always shown as sold out and the potential buyers have the feeling they can’t buy it.
As an example, the initial predictions of Google were 10 times higher for the United Kingdom and for Germany. So we ship a lot more to these countries than to France. There was a happy medium that was badly anticipated. But mind that I’m not blaming anyone. Between Google and LG, everything is going smoothly. Today, if we want to increase the shipments pace, there will be a 6-week delay.
Is the Nexus 4 sold at a loss, as it has been said?
We have no incentive to sell it at a loss. However there was an agreement between Google and LG to sell it at a very compelling price. And it’s true that €299 for the 8GB and €349 for the 16GB, that’s a super attractive price.
The whole interview clears up a lot of rumors regarding the Nexus 4, and how the handset has helped increased LG’s reputation among international carriers. Head over to Reddit to read the full interview in english.