In less than an hour, Apple will unveil the next iPhone. And, as with all Apple releases, certain bloggers are seizing the moment to drive traffic to their sites by writing posts that cast a cloud of doubt and claim that the product at hand will be a complete and utter failure. One writer Dan Lyons is claiming that iPhone launches are no longer exciting. Several jabs were taken at Apple — some of which I agree with — while others are meritless, and seemingly crafted for the sole reason of being provocative.
If that’s correct, I imagine Steve is not happy. First of all, he’d be furious about the leaks. Steve liked surprising people.
I find it hilarious how the theme of this article is what Steve Jobs would hypothetically think of Apple’s actions if he were still around. Jobs specifically didn’t want people asking “WWJD” after his time at the company, and you’d think that someone who created a satirical blog around him would know this. I agree with the point of this statement though. The leaks are surprising for Apple, and, while I doubt they will diminish sales in any way, it’s really an usual thing for a company that’s notoriously silent and (mostly) leak-free while new products are brewing.
This is the sixth version of the iPhone, and the user interface still looks almost exactly like the original iPhone in 2007.
The hardware on the iPhone has been the same for two years, since the iPhone 4 and 4S were virtually identical.
Dan Lyons seems to have an aversion to incremental updates. The 3G and 3GS were virtually identical. I’m astonished that people didn’t get bored then, taking it as a sign that Apple isn’t going to produce some mind-blowing, market-changing iteration of the device every single year. We should all have abandoned the platform back then.
Now, having had two years to plot and scheme, Apple’s renowned designer Jonathan Ive has replaced the tiny 3.5in (8.9cm) screen with a slightly-less-tiny 4in (10.2cm) screen? Wow. Knock me over with a feather. What do you do with the rest of your time, Jony?
There appears to be correlation between increased screen size and Jony Ive’s work ethic. We should investigate Samsung for unfair worker treatment; I weep for the designer of the Galaxy Note. He must have been chained to a pole 24/7, slaving to produce such a large screen. In fact, has Lyons designed any large screens? What do you do with your time, sir?
But seriously, Jony was probably too busy authoring some parody blog.
This is what happens when a company is too cheap to invest in research and development. Did you know that Apple spends far less on R&D than any of its rivals – a paltry 2% of revenues, versus 14% for Google and Microsoft?
They seem to be spending that 2% quite well, seeing that their products have set the tone of entire markets.
No wonder the Android platform, where new models appear every week, now represents 68% of the smartphone market, up from 47% a year ago, while Apple slid to 17% over the same period.
Market share is definitely an important benchmark, but it’s not everything. I partially agree with what Gruber said in a post back in January addressing this very matter. What Apple has is a mind-blowing profit share.
Worse, despite all its bluster about innovation, Apple has become a copycat, and not even a good one. Why is Apple making the iPhone bigger? To keep up with the top Android phones.
(Phones that, mind you, Apple fanboys ridiculed at first.)
I like it how you accuse Apple of not thoroughly copying Android devices. If they were complete copycats, they’d be creating a 4.8″ or larger device. They’ve clearly spent time mulling over the issue of screen size.
I don’t personally prefer devices with extremely large screen sizes (I think that the Lumia 900’s screen is kind of the max for me; anything else is excessive.) However, it is a growing trend that consumers are leaning towards phones that are at least 4 inches in size, and I think that, if they do want to increase the screen size of the devices, 4 inches is a comfortable compromise. Also, if the leaks look accurate, they didn’t increase the width of the device. It is slightly quirky — I’ve joked on Twitter that it resembles longcat — but this way, it still (in theory) should feel comfortable in hand.
Apple also has become a copycat in tablets. Jobs once said the iPad’s 9.7in screen was the perfect size, and smaller tablets made no sense. Then the Android camp had success with 7in tablets like Amazon’s Kindle Fire and Google’s Nexus 7, and now Apple supposedly will announce its own smaller iPad in October. Talk about thinking different!
The company is no stranger to 180-degree turns from firm stances. And, in this case, yes, devices like the Kindle Fire and Nexus 7 have defined the market. But let’s be clear, they’re not entering this market out of desperation, that’s for sure.
Um, Siri still doesn’t work. The oft-rumoured Apple TV doesn’t exist yet, presumably because media companies won’t let Apple take over their business.
Agreed about Siri. But criticizing Apple for a TV, a device that exists only in rumors? Huh?
The latest batch of Apple ads were such embarrassing garbage that Apple had to take them down from YouTube.
Agreed, the ads were shit.
To use a car analogy, six years ago the iPhone was like a sexy new flagship model from BMW or Porsche. Today it’s a Toyota Camry. Safe, reliable, boring. The car your mom drives. The car that’s so popular that its maker doesn’t dare mess with the formula.
That’s funny. According to the very market share statistics that were just pointed out, Android is more popular than iOS. And has the iPhone not come far from its original model back in 2007?
I could make a few car analogies comparing the iPhone — and Windows Phone, while we’re at it — to luxury automobiles, but that would make me an elitist.
Somewhere up there, I can hear Steve screaming.