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Pathik has written and can be contacted at pathik@techie-buzz.com.

Workday, a cloud based enterprise software company which competes with Oracle, SAP, Salesforce.com and others, has filed for an IPO. It plans to raise $400 million.

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Twitter has launched Interest Targeting for advertisers, which enables them to target users based on their interests.

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Facebook plans to offer advanced targeting options to advertisers, which would allow them to target users based on their contact information like emails and phone numbers.

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iOS and Android adoption has exploded in the last year, especially in international markets like China and other emerging markets.

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The New York Times Company has managed to sell off About.com and related web properties to IAC, the owner of Ask.com and Match.com, for $300 million.

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AOL has announced a $600 million repurchase of AOL stock, and a one-time cash dividend of $5.15 per share, following the completion of its $1.1 billion patent sale to Microsoft.

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IBM has acquired Kenexa, a social human resources, talent acquisition and management software company, for $1.3 billion.

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Facebook has acquired Threadsy, the startup behind Swaylo, a social analytics tool, which could tie in nicely with its social ad offerings.

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RIM showcased the BlackBerry 10 platform to some carriers who apparently liked it. But ultimately, it’s the consumer who will decide whether your phone is a hit or not, not carriers.

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Evernote has launched a new product called Evernote Business to target the enterprise collaboration space.

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A South Korean Court has ruled on the patent lawsuits between Apple and Samsung, leading to a ban on the sales of devices by both in the country.

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Salesforce reported its earnings for Q2 FY13, with revenues growing nearly 34% to $732 million, but it still ended up with a net loss of $9.8 million.

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Facebook’s Instagram acquisition has been approved by the Federal Trade Commission and the Office of Fair Trading in the UK.

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Dell reported its earnings for the second quarter with revenue declining 8% to around $14.5 billion and operating income dropping 21% to $0.9 billion.

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Apple’s stock is currently trading at an all time high of nearly $660, on speculation that it will unveil the iPad Mini and the iPhone 5 on September 12.

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