Microsoft will be launching Windows 8 on October 26, which is just two weeks away. It is going to be Microsoft’s most crucial launch in years, as it will decide its future in its most important market – operating systems. It will also decide whether or not Microsoft will end up being a major player in the tablet space, which is currently dominated by Apple and Google for the most part.
According to Forbes, Microsoft is very focused on making the launch a success, and will make a massive marketing push, spending nearly $1.5 to $1.8 billion on the launch campaign. If it wins, Microsoft will continue to be a major force in the computing space with Windows 8 leading the desktop/notebook space, and becoming one of the top three in tablets, but if it loses, Microsoft risks becoming irrelevant; a victim of the Innovator’s dilemma — something it’s trying its best to avoid.
While the Surface tablet has garnered some positive reviews, Microsoft may be too late to the tablet market, with both its major competitors having a huge lead over it – more than 2 years. In any case, Microsoft seems to be giving this its best shot.
Microsoft has also made sure to distribute its eggs in multiple baskets, with its revenue coming from sources as diverse as business software, servers, gaming etc.