There have been so many acquisitions this week, that it’s getting hard to keep count. Oracle acquired Involver and Skire, Google acquired Sparrow, and now Facebook has acquired Acrylic Software, a Mac and iOS app development studio. Acrylic makes apps like Pulp, a news reader, and Wallet, a security app.
Facebook has acquired Acrylic primarily for its team, not for its products, which makes this a talent acquisition. Pulp and Wallet will remain available for download, but the team will stop further development on them.
Dustin MacDonald of the Acrylic team says:
“Facebook is an invaluable service that we all use daily, and a company I believe is one of the most innovative and important around today. After visiting late last year, I discovered that we shared many of the same core product design goals and principles, and it soon became obvious that it was a natural fit. Simply put, there’s an opportunity at Facebook to have a big impact in many people’s lives. More importantly, Facebook is full of extremely talented people who will be able to help realize its full potential in the years to come.”
Facebook has made a number of acquisitions in the last couple of months, most of them related in one way or another to its mobile ambitions. Notable among them are Instagram, Spool, Lightbox, Face.com etc.
Not being able to properly monetize its rapidly growing active mobile user base has been one of Facebook’s greatest shortcomings in the last couple of quarters. With these acquisitons, it might be able to finally crack that puzzle and reach that much hyped $100 billion valuation.