Microsoft’s successful and creative Windows Phone promotion at CES 2012 will not be going from a tech conference to the real world.
Ben Rudolf’s brainchild, #SmokedByWindowsPhone is a competition where Ben challenges an owner of a competing mobile platform to see who is faster at a particular task, for example, finding and tagging a song. If Ben lost he’d give his challenger $100. The Techie Buzz team was at CES 2012 and while Parth Dhebar beat Ben Rudolf in uploading a pic to Twitter with his iPhone, Romit Mehta caught up with Ben to talk about the campaign.
According to Ben, Windows Phone 7 had a 88% success rate (30 wins, 3 losses & 1 draw) at CES. The campaign was positively received by the tech world; showing how and where Windows Phone 7 is better than the competition directly to the end-user makes for a great sales pitch as compared to the one made by the representatives at carrier outlets. Many enthusiasts suggested the campaign be aired on television and continued. As it turns out, Ben plans to continue this campaign at Microsoft stores.
In a post on the Windows Team Blog, Ben says that he will be at Microsoft’s store in California. The challenge remains the same, beat Ben and get $100 or accept that Windows Phone 7 is indeed faster (and better) than your iPhone or Android phone. Details and timings about the competition can be found in the blog post; be sure to follow Ben on Twitter.
In a separate story, Tom Warren writing for The Verge is reporting that Microsoft plans to open at least 4 stores across the American continent. New York, New Jersey to be specific, will be getting its first store and so will Canada. The other two stores will be in Austin, Texas and Palo Alto, California.