According to a recent report published by Gartner India, Dell is now the “No 1 PC brand” in India. HP, the global leader, had held onto that position for the past 5 years.
Unlike in most other parts of the world, Dell has a retail presence in India. This move has seen Dell’s market share increase sharply over the past couple of years, as most Indians are still weary of making purchases over the internet. Dell India has also succeeded in building a reputation for itself by providing quick and efficient customer care.
According to the Gartner report, around 2.47 million PCs were sold during Q2 2010. Dell took the lead by selling 3,53,000 PCs (2,35,000 notebooks and around 1,18,000 desktops), while HP and Acer clocked in 3,31,000 and 272,000 PC sales respectively.
Dell has done exceedingly well in consumer, SMB and education segment during Q2 recording a substantial gain over Q1. HP on the other hand has seen a negative growth over Q1 primarily because of the introduction of its new distribution policy in the consumer space,said Diptarup Chakraborti, Principal Analyst of Gartner India.