Jetpack Brings A Lot Of Goodness To Your Self Hosted WordPress Blog

No, this is not about Mozilla’s experimental project (which has been also coined the term Jetpack). Automattic has just launched Jetpack, a new plugin which brings goodness to self hosted WordPress blogs i.e blogs that are hosted with

With the Jetpack plugin for WordPress, webmasters or bloggers who don’t use and prefer using the open source CMS version can access features that depend on

Installing Jetpack on Your Self Hosted WordPress Blog

Getting started with Jetpack is easy, you can either visit the homepage and download the files (740KB). Else you can do a search for Jetpack(without quotes) under Add New Pluginsin your blog’s administration area. I would prefer the latter option because this method does not require downloading the plugin, opening up an FTP client and uploading the files to the Wp-content/plugins directory.


Once you have installed the plugin, you will have to connect your account with the plugin preferences. If you do not have a account yet, you know where to start


In the next page, simply enter your credentials and click Authorize Jetpack


After you have authorized the plugin, you should be automatically redirected to the Jetpack settingspage of your blog, where you can choose the features you want to use on your self hosted WordPress blog.


Plugins And Features That Comes Bundled With Jetpack

Oh My, so many stuff under one hood. Yes, Jetpack brings a lot of features to your self hosted WordPress blog with a single click. You can individually handpick the features or plugins you want to use or choose all of them in one go.

This is quite similar to the first Fantastico installation provided by Dreamhost and some other hosting providers. If you have the experience of installing a new WordPress blog using Fantastico, you might know that some hosting providers provide a default bulk plugin and theme setups, after you’ve installed WordPress.

Following plugins and features are provided with Jetpack:

  • Stats: This one is a must, if you want to check your blog stats within your WordPress administration area. Simple, concise site stats with no additional load on your server.
  • Twitter widget: Display the latest updates from a Twitter user inside your theme’s widgets.
  • ShareDaddy: The most super duper sharing tool on the interwebs. Allow your website visitors to share content on Facebook, Twitter and many more social networking websites.
  • Gravatar Hovercards: Show a pop-up business card of your users’ Gravatar profiles in comments.
  • Shortlinks: Enable shortlinks for all of your Posts and Pages for easier sharing.
  • Shortcode Embeds: Easily embed videos from sites like YouTube, Vimeo and SlideShare.
  • After the Deadline: Helps you write better by adding spell, style, and grammar checking to WordPress.
  • Latex: Let’s you mark up posts with the LaTeX markup language, perfect for complex mathematical equations and other über-geekery.

WordPress founder Matt Mullenweg says:

Every time we launch something new on the first question is always asking how people can get it for their self-hosted blog. Now you can have your cake and eat it too — host your own blog, completely under your control and with the freedom of the GPL, and still get all the cloud goodies of our hosted service. It’s the best of both worlds.

You can head over to Jetpack’s FAQ page to learn more.

Facebook Adds Real Time Analytics For Social Plugins

Companies and business who depend largely on Facebook audience have now a reason to rejoice.

The social networking site has just added another nifty feature in it’s Insights inventory real time analytics for Facebook social plugins. What this means is you can track visitor interaction, how Facebook users likethe content of your blog, how many impressions a particular social plugin generates and much more. Quite recently, Facebook developers introduced new features to the Likebutton and now this social analytics will put some icing on the cake.

One of the problems with Facebook social plugins is that website administrators have little control on what is displayed, yet along ignoring the fact that they do not have any way to judge or analyze how their content is performing on Facebook. Of course you can see how many of your Facebook friends shared a particular page, but that’s just the tip of the iceberg.


With real time analytics of Facebook social plugins in place, publishers can measure how their content is performing on Facebook, how much CTR the Like button is getting,how many people saw Likedstories from your website and how many of them clicked clicked the Liked storiesfrom Facebook to visit your website.

This is really useful data for web publishers who solely depend on social media and want some more deeper insights on how users are actually sharing the content within their social circle. If you’re using the Likebutton on your blog, you can test with different positions, measure the CTR and then take a decision whether the Like button goes above the fold or it is better placed at the bottom of the article.

If you are using Facebook’s comment box plugin on your own website, you would be able to find out how many people left comments, how many people saw comment replies of friends on their Facebook news feed and how many of them clicked that link to visit your website. This is of course critical data and goes one step beyond popular web analytics programs like Google Analytics, sitemeter and so on.


Example: You can’t track how many people clicked a comment response in their news feed and arrived on your site with Google Analytics. Since every Facebook account is behind a login, Google analytics will only report the number of users who arrived to your site from Facebook; you can’t segment the data any further. Facebook’s insights analytics lets you drill down the funnel path and filter more data how many impressions the comment box is generating, how much impressions comment stories are getting all these questions now have an answer.

In addition to analytics, Facebook insights will also provide demographic information for user interactions that occur on your site and on Facebook. This includes tailoring the traffic into age groups, measuring gender ratio, languages and the country, as evident from the following screenshot:


Another neat feature wisely incorporated is Organic sharing useful for those publishers who haven’t yet integrated Facebook social plugins on their websites. First you will need to claim access and then you would be able to measure how many people are organically sharing content from your site on Facebook, in the form of status updates and wall posts.

Overall, real time analytics for social plugins looks quite impressive but don’t consider removing Google analytics from your site yet. You see, they measure traffic only from Facebook !


Facebook Brings More features to The “Like” Button

Facebook is all set to change the way users share content and links using the Likeand Sharebuttons. The sharing functionality of Facebook’s like button has been slightly overhauled which might trigger a retiring door for Facebook’s share button.

Before this update, the Likebutton was kind of a recommendation while the share button was Sharingin it’s true sense. Liking a webpage would post a mini update on your Facebook profile while sharing a webpage would bring additional details e.g thumbnails, excerpt, personal comments and so on.

The newer update rolled by Facebook changes how the Likedstory is shared on your Facebook profile or news feed. Unlike before, a thumbnail and excerpt is returned, an example is shown below:


The next major update is that now users can Likeupdates within a Facebook application. You can Likeand share content or updates from an application which your friend is using, hence expect some heavyweight Facebook liking cluttering up your News feed, Mr X likes your daily horoscopeand stuff like that.

Why Facebook’s Share Button Shouldn’t Retire

There is a major difference between Facebook’s share and like buttons. It’s personal commentary.

When you are sharing a webpage using the Sharebutton, you have the ability to add a personal note or comment to the update. Whether you hate the page, whether it’s funny, you can express it. But such is not the case with Facebook’s like button. The moment you hit Likeit’s dumped to your profile, no second chance at all.


You can always post a comment to the Likedstory and express your views but this is kind of boring for two reasons. First, you have to open your Facebook profile and then comment on the Likedlink. Second, your close friends might get annoyed when you keep liking and commenting on the same link over and over again.

For Facebook, The Like Button Makes More Sense

But if you think from Facebook shoes, pushing the Likebutton makes perfect sense for two reasons.

First, content sharing is much more rapid, instantaneous and lucid. No popups or any other confirmation as such, all the user needs to do is hit the Likebutton on any website, blog, app and the page is shared instantly on his news feed.   Second, the Likebutton is much easier to implement and has a powerful branding attached to it. Hey I have 12K Likes on my Facebook page while you have only 4K, you get the idea.

Facebook Spokeswoman Malorie Lucich told Mashable that they will continue to support the Share button, Like is the recommended solution moving forward.

What’s your take on the newer features of Facebook’s Likebutton? Do you think it’s useful enough and worth ditching the share button from your website ?

Related: Check out Techie Buzz’s Facebook app

Google Rolls Out An Algorithmic Update To Remove Spam Sites From Search Results

spam-sitesIn recent times, Google has been pretty busy trying to save it’s face from the raising eyebrows on search quality, spam sites infiltrating Google search results and content aggregators dominating the SERP’s. We told you how messy the entire Google experience can get, even Google News is not free from junk sites and content aggregators.

It’s not that Big G wasn’t listening to the appeals, they announced a big algorithmic change in January 2011 followed by announcing domain filtering in search results.

In fact, Google also released a Chrome extension which allows the user to block specific sites on Google search result pages.

Today Google announced that the Google search quality team has rolled out a major algorithmic change in their ranking system. This change will impact almost 11.8 % of search queries made on Google search and the algorithmic changeis designed such that they will reducerankings for low quality sites which don’t add value to a subject or scrap content from other sites.

At the same times, Google confirms that the new algorithm will make sure that readers can find more original content in search results. Sites who post original stories, write detailed reports and publish thoughtful analysis or research work are surely going to rank higher in the search results for a given query.

We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.says Google in an official blog post.

Google says that the algorithmic update does not entirely rely on the feedback received from the Personal Blocklist Chrome extension. However, the web spam team did consider the data received from the extension and compared it with the sites, which were marked as SPAMby the new Algorithm. In fact, the algorithmic change addresses 84% of the spam sites, which other users have also blocked in the Personal blocklist chrome extension preferences.

What are those sites ? Google hasn’t disclosed the list.

The algorithmic change is launched in U.S only and will be rolled out on other locations over time.

Google Launches Cloud Connect Plugin For Microsoft Office

Some good news for Google Docs users who have always wanted an official office add-in which can be used to create, share and manage Google Docs documents from Microsoft Office.

Google has just released Google Cloud Connect an add-in for Microsoft office which adds simultaneous collaboration, revision history, cloud sync, unique URLs and simple sharing to the Microsoft Word, Excel and PowerPoint applications. This is quite similar to another office add-in called OffiSync, which we have reviewed earlier.

Setting Up Google Cloud Connect With Microsoft Office

Setting up Google Cloud Connect for Microsoft Office is fast and simple. Head over to the Cloud connect page and click the Accept and Installbutton to launch the web installer. Hold on for two minutes until the web installer downloads and install Google Cloud connect for Microsoft Office on your computer.

Once the add-in is in place, launch Microsoft Office and you will see a cloud connect baras shown below:


To start using Google Cloud connect with Microsoft office, click Login, enter your Google account credentials and choose Grant Accessin the following step.


When you’re through setting up Cloud connect with Microsoft office, you will notice two options for managing the office document you are creating either manually sync the document by hitting the syncbutton or let Google cloud connect automatically sync the document, spreadsheet or PowerPoint presentation to your Google Docs account.

I would prefer using the Manualway but you can use the automaticmode which syncs a refreshed copy on every save or when other users update values on the same document from their Google Docs account.


Note: You will have to save a local copy of the document to your computer first, which will then be synced to your Google Docs account.

One of the downsides is that there is no way to open a Google Docs document directly in the Microsoft Office interface. I have a dozen or more spreadsheets stored in my Google Docs account and if I need to edit a spreadsheet, I have to download it from the normal web UI and then use Google Cloud connect to sync changes (if any).

There is no way to open the spreadsheet directly in Microsoft Excel, do some quick changes and sync the changes back to my Google Docs account.


Supported File Types

Google Cloud Connect works with most versions of Microsoft Office 2003, 2007, and 2010. It’s not compatible with the Microsoft Office 2010 Starter Edition or any versions installed with Microsoft’s Click-to-Run delivery mechanism. The following file types are supported in Google Cloud connect:

Word file types: .DOC, .DOCX, .DOTX, .DOCM

Excel file types: .XLS, .XLT, .XLSX, .XLSM.

PowerPoint file types: .PPT, .POT, .PPS, .PPTX, .POTX, .PPSX, .PPTM, .POTM.

Google Cloud Connect for Microsoft Office works on Windows XP (requires .NET 2.0), Windows Vista and Windows 7, both 32 bit and 64 bit systems are supported. Unfortunately, Google Cloud connect is not available for MAC’s yet.

Watch the following introductory video to learn how Google Cloud connect works:

Video link

Hooeey Webprint Builds An Offline Archive Of Webpages You Visit In Firefox

Do you need to automatically capture snapshots of webpages you visit, without having to bookmark them manually or having to search them later from the browser’s browsing history ?

Hooeey Webprint, an Adobe air app keeps a closer eye on the pages you visit in Firefox and automatically captures a full page snapshot so that you can quickly find the websites you visited in a given time period.


The best thing regarding Hooeey Webprint is that all the data is stored locally on your computer so that you can quickly view the full page screenshot of earlier visited pages, when no internet connection is available.

This is extremely useful for designers and developers who need a better way to archive screen mockups, design prototypes on which they were working through out the day.

Since the app runs on the Adobe Air platform, the program works with Windows, Linux and MAC computers. Following are some of the nifty features of Hooeey webprint:

Real Time Web Page Capture: Hooeey webprint captures the snapshots automatically in the background. There are no settings to configure and absolutely nothing to tweak. Once the browser extension is in place, the add-on automatically keeps recording the snapshots in the background and archives them for later viewing.

Tagging And Searching: The app contains a useful Search pagesfeature which allows you to filter webpages by keywords and tags. So if you want to filter archived pages from a particular website, simply type the domain name in the search box and hit the Returnkey


Otherwise, you can also use the auto generated tag cloud on the left sidebar, which filters archived pages according to keywords.

Sharing Screenshots: Sharing a particular screenshot is easy, double click the thumbnail to expand it into the full view. Then you can share the screenshot on Twitter, Facebook or open the link in your browser.

There is also a printoption which can be used to print out the complete full page screenshot of a webpage you had previously visited.


Complete Privacy Control: Worried that your 7 year old kid who knows a thing or two regarding apps can spy on your browsing activities ? Hooeey webprint allows you to password protect your offline archive so that only you can open the local snapshots and no other shared users of the same   computer has access to the local archive.

Custom Blocklists: Sometimes you might want to prevent specific webpages from being recorded e.g search results, Facebook news feed and so on. In those situations, you can define a custom block list of URL’s in the blocklist settingspanel.

This includes private IP’s, custom FTP addresses or secure sites (https).


In addition, Hooeey webprint lets you completely export all the data to a custom email address or you can also export all the snapshots, meta tags and full text archive to your local computer.

Techie Buzz Verdict

Hooeey Webprint is very useful when you want an easier way to archive all the webpages for later viewing. The extension is available only for Internet Explorer and Firefox, which seems to be the only downside of the application.

Techie Buzz Verdict: 3.5 (Very Good).

Mumbai Police Blocks “I Hate Ambedkar” Hate Page On Facebook, Following A Court Order

br1After following a series of strong protests and much chaos, Mumbai police has finally blocked the I Hate Ambedkarpage on Facebook. The officials are   now preparing to find the culprit, who created the B.R. Ambedkar hate group on Facebook, Techie Buzz has learned.

Prior to this, protests from Mumbai Civilians erupted on the streets of Bandra and Khar when Mumbai civilians crowded the roads and nearby police stations demanding police action to show their protest on the I Hate Ambedkarhate page on Facebook.

We were able to find a YouTube video of the recent report from a leading Indian news daily, IBN Live.

Video link

When Mumbai Crime branch learned about the B.R Ambedkar Facebook hate page on Tuesday, the cyber crime investigation cell made contact with Facebook authorities in the US. Facebook was unable to take down the fan page immediately, because it needed a court order.

Following the instructions, Mumbai Police obtained an order from Esplanade metropolitan magistrate’s court and emailed a soft copy of the order to Facebook officials. When Facebook officials received the court order, they took down the page immediately.

Himanshu Roy, Joint commissioner of Mumbai Crime branch told Hindustan Times:

Facebook is in the process of identifying the culprit’s IP address from their servers and they are most likely to pass the information to Mumbai Police’s cyber cell division. Once we have obtained the IP address, we would be able to track the location of the place from where the files were uploaded and find the culprit.

Why Commenting On Do Follow Blogs Or Allowing Do Follow Comments Is Not A Good Idea

“Listen, we need to increase pagerank and to do that, we will need incoming links to our blog posts. If no one links to us, lets build a giant list of blogs who have commentluv plugin installed or who allow dofollow comments.

Once we have them bookmarked, lets post a blog post and start commenting on all the sites one by one.”

This is a crazy idea and there are reasons why you should avoid the “Do follow” comment system to “try” build up pagerank or allow do follow commenting on your own website, in order to make it “Sticky” in the sense.

When You Allow Do Follow Comments On Your own Site

Lets first think from the webmasters perspective and analyze what happens when you allow do follow comments on your own blog. Frankly, most bloggers who allow do follow comments think that doing so will encourage their site visitors to post more comments and spread the word, which hardly happens.

When you allow do follow comments, you are passing page rank from your pages to one or more of the external sites which may or may not have a relation to the context of your blog post, product, service etc.

So if one of your blog posts receive 20 comments and you are using the CommentLuv plugin or something similar, you are actually passing pagerank to these 20 external pages. Out of these 20 pages, chances are that only a handful might be related to the actual content of your article.

When the Googlebot crawls through those “do-follow” links, the Google Juice of your current page is diluted. In the worst case, the bots may have this reaction:

“Hey, this guy is linking to 20 different sites who don’t have any relation to the content of the page in question. Moreover, he has 350 blog posts and all these 350 posts link to typically irregular sites and blog posts which are not related at all. Examples: Cheap hotels, best student course and scuzzy links to MFA sites.

Why is this site suddenly linking to so many external sources, without any relevancy or value to the user ? What’s going on ?”

The human reaction is of course a bit different.

“Hey Mike, you might want to bookmark this site and call Joe to post 2-3 comments on every single page, whenever we have a new blog post up and running. You see, we get incoming links for free !

Just pay Joe some coffee money and ask him to comment in any case, whether or not he knows what he is saying, I don’t care. I just need those links.”

So typically, your blog post got 52 comments but only a few of them are legitimate.

You remove that do follow system and all the so called “popularity” will vanish in a flash. You’re living in a false impression that your site is getting the love from community. Wrong ! They are scavengers who can’t hunt, they only feed on the left outs.

I have seen some bloggers doing this and raising their collars “Whoa! I have 200 posts and 8000 comments. Surely, the do follow system worked for my site.”

Mr Do follow forced blogger-  That just doesn’t make any sense. You’re just inviting the link grabbers and screwing yourself in the bigger picture.

When You Comment On Do Follow Blogs Trying to “Win” PageRank

Now this is where you think that you are the sole gainer. You “Think”, that is.

You comment on Do follow blogs, get a few backlinks to your “linkbait” article and patiently wait to see whether your blog post gets more traffic because of increased rankings.

When I started two years back, I did the same. I bookmarked a whole bunch of sites who allow “Do follow” comments or have CommentLuv installed. Then I posted comments on some sites to see whether or not they have any impact on the rankings.

One month, two months, 4 months. Nothing happened.

Oh yeah, I used to get notifications in WordPress dashboard under “Incoming links” but this didnt had any effect on my site’s search traffic.

You’re Not the Only One Getting Linked From The Do Follow Site

You’re not the only one getting linked from the target site because of the “CommentlLuv” plugin. Chances are that the same page will receive more than 50 or so comments and your comment will lie somewhere in the middle.

So the same page is linking to 49 other sites and the overall pagerank that passes through each of these 50 external links is negligible. And with time, it will deteriorate  of course.

So the effective result is that only a negligible amount of link juice is passed to your site’s latest blog post.

Relevancy Is Almost Impossible To Achieve

So Mr Problogger posted about a topic and you rushed in to comment because his blog is a do follow one. His page is all about “iPhone news” while your latest post is about “soccer”.

Does getting a link from the target page matters ? Thing is, the Googlebot can determine whether this link is “Worth” or not.

Whats the  Certainty?

When the target site removes the “Do Follow” comments and all the “Comment Luv” links, you lose all those incoming links.

If someone is linking to you from the body of the article, he won’t remove it unless of course your site goes down after a few months. But with these Plugins, you never know.

The Position Of The Link Matters

A link placed under the body of an article carries much more weight than a link in the comments or in the blogroll. Rand Fishkin from SEOMOZ has come up with a great study involving do follow links, Anchor texts, Alt  attributes  and how the different position of a link matter, when you’re talking page rank and Google Juice.

So you get the idea.

One good link from the body of the article is much more valuable than 100 do follow links from the comment form. At least the former one is legitimate while the latter is forced.

Matt Cutts On “Do Follow Comments”

I am sure many will disagree with my point but here is Google Engineer Matt Cutts’s explanation on Do follow comments and their overall effect.

Twitpic Introduces Video Uploads: Use Twitpic To Share Videos With Twitter Friends

Sharing photos and videos with Twitter friends just got a little easier.

Photo sharing startup Twitpic, has just added support for video uploads, which means now you can upload videos to your Twitpic account and share the TwitcPic video URL with your Twitter friends and followers.

Adding videos to Twitpic’s sharing arsenal makes complete sense, everyone wants a central place for media uploads and nobody wants to fumble through a dozen websites – one for photos, one for videos and another one for files. While users can always upload videos to their YouTube account and share the YouTube video URL on Twitter, but considering TwitPic’s  growing  popularity among it’s existing user base, this move was much sought after.

Uploading videos to Twitpic is quite easy, go to, connect your Twitter account and choose a video file from your computer. Then add a message and click “Upload”. The video will be uploaded and stored on your TwitPic account and a Tweet will be sent to your Twitter profile.

TwitPic also  supports  video and photo uploads from any email address. All you have to do is compose a new message, attach the video file and send the email to [email protected]. You can get your Twitpic secret email at the right corner of Twitpic’s video upload page.

The video page of Twitpic looks very basic in it’s spartan form, no embedding options are provided though. The reactions and mentions are organized as video comments, works quite the same way as for photos being shared on Twitpic.  Here is the launch video from TwitPic team.

I tried the embed code for TwitPic videos but it didn’t worked as it should. The code pulled in the first image from the video, users have to click the thumbnail image and watch the video on TwitPic.

Introducing video support for Twitpic! on Twitpic

Just one year back, TwitPic founder Noah Everett rejected a $10 Million buyout offer, the startup was making $1.5 million per year out of which 70% was net profit. Overtime, competing services like Yfrog,, Tvider have evolved who already support video and media uploads on Twitter. Thus, in order to survive the competition from rival sources, TwitPic had to do something about Video sharing.

Twitpic is in fact very late on embracing video uploads but considering it’s growing popularity, better late than never. A Professional Comment and Forum Widget For Your Website

pnyxe_logo[Sponsored] Comments are a basic element of any blog or website because they add a layer of "Interactivity" to your website. Blogging in itself should be "interactive" and not a monologue; you would want to know what your visitors feel about your blog post and should allow have them the ability to speak and share their thoughts on the subject.

Most blogging platforms have their own comment system to allow people to write their opinions. For example: Blogger blogs have inbuilt comment forms embedded in the theme, sites have the same while self hosted WordPress blogs have some more control on how the comments are displayed and controlled. But there are some situations when you may want to use an independent commenting script on your website, blog, forum etc. Some examples are as follows:

  1. You run a 5 page company website where you don’t want to use a complex comment moderation script. All you want is a simple plug and play code, without having to spend hours of time writing the code and setting it up.
  2. You have launched a contest on your micro blog which requires visitors to comment on a blog post. You don’t want to launch a new blog, just for the sake of aggregating comments. You are looking for a script which can let visitors temporarily comment on a webpage. After a few days, you would remove the entire script and the comments are removed permanently.
  3. You want to start a small 20 member forum but do not have enough experience with Forum building scripts e.g PHPbb, BBPress and so on.

If you are no geek and want a simple comment widget for your website or forum, try In their own words:

Pnyxe’s mission is to enable website visitors to speak, and provide website owners with the ability to hear. When you visit one of the tens of thousands of Pnyxe implementations, you’ll be able to interact and add comments in many different languages; check how many people view your comments; improve your author’s reputation, publish your posts to social networks and much more. We also provide ways to express yourself from anywhere on the web without the need to sign up or take any special actions.

Getting started with Pnyxe  is extremely easy, all you have to do is sign up for a free account, add your website URL and grab the JavaScript code. Then paste the code on all the pages where you want the comment box to appear. You can use Pnyxe with, self hosted WordPress blogs, Blogger, Typepad, Google Sites, Microsoft Office Live spaces and other web publishing platforms.

After you have slapped the comment box code to your site’s source code, here is how the comment form will look.

Pnyxe is also a full fledged WYSIWYG editor which provides more options, other than commenting. Site visitors can attach photos from their computer, choose their own fonts and colors, align the comments and share their comment on social websites like Twitter, Facebook – directly from the comment box itself.

Pnyxe provides users with a comment box and also a Forum widget which a professional forum system that will allow you to create a forum within your website without having to install any additional software. Overall, the ease of use of the software will allow companies to just copy paste some script code and implement complicated systems in their websites.

The free version of Pnyxe is ad supported. However, you can upgrade your account to "Pro" ($4.99 a month, 2 weeks free trial) and enjoy no advertisements, Google indexing, permissions management, "recent posts" widget, instant email phone support and much more. Have a look at their pricing page here.

Disclaimer: The above post is a sponsored review and all the views in this post are unbiased.