In March, Apple began to offer users the option to re-download movies that were already purchased on iTunes via iCloud. The service also applies to the iTunes Digital Copy format, which allows users the ability to download a digital version of a film when they buy a DVD or Blu-ray disc. At launch, Universal Studios and Fox were initially absent from iCloud due to content deals with premium cable network HBO.
Starting from this weekend, Universal Pictures’ films have become available on iCloud. Users who have previously purchased the films from iTunes can re-download them at no cost, which leaves only one major studio, Fox, that is not part of iCloud.
Even though Universal’s Films are now available via iCloud, customers wanting to re-download 20th Century Fox films still must wait for that content. Last month it was reported that HBO has already reached an agreement and The Wall Street Journal said at the time that Fox expected to have its content on iCloud “within weeks”.
TV content is now available in high-definition 1080p. Previously, content maxed out at 720p, which was the highest resolution output of the previous generation Apple TV.