Today, a new iPhone commercial has aired from Verizon featuring Samuel L. Jackson on ESPN. The ad reportedly first aired on ESPN’s Sportscenter, which seems to be a Verizon-made commercial, reports The Next Web.
In the 30 second ad, Jackson uses Apple’s Siri as he makes gazpacho. He asks Siri software for cooking directions, where to buy ingredients, and to set timers.
The ad seems to be an Apple creation, with the three U.S. iPhone carriers — AT&T, Sprint, and Verizon featured in the end of the ad. A similar ad featuring Zooey Deschanel has aired too. Deschanel’s ad promotes Siri on Sprint’s network.
In the past, Apple has used celebrities like Bono in iPod commercials, but it is rare for them to do so. Will Ferrell also did a number of iPod ads a few years back.