Earlier today, Apple announced the next-generation iPad. The new iPad features a Retina Display. improved camera, and a significantly faster processor. In addition, the company has also released a new ad for its next-generation iPad. The ad’s main focus is on the iPad’s gorgeous Retina Display.
“When a screen becomes this good, colors are more vibrant. Words are pin sharp. Everything is more brilliant because when a screen becomes this good, it’s simply you and the things you care about. The stunning Retina Display on the new iPad,” said the voiceover.
In the ad, a user is shown zooming in on a photo, editing in iPhoto, reading in iBooks, watching a movie and finger painting on the new device. For now, the company is using the Retina Display as a dominant marketing tactic for the new iPad, rather than the 4G LTE capabilities or the upgraded camera and processor. Apple’s homepage promotes the “resolutionary” new iPad.
You can watch the ad below:
The beauty about Apple’s ads are that instead of selling specifications, they sell experiences. Brilliant!