Apple CEO Tim Cook After Lawsuit Victory: “It’s about values.”

After Apple’s massive victory, Apple CEO Tim Cook sent an internal memo to Apple employees regarding the favorable ruling received against Samsung. The Apple vs. Samsung jury found Samsung guilty of infringing many of Apple’s design patents and awarded damages of more than $1 billion to Apple.

In the memo, Cook said that the lawsuit was leveled “reluctantly and only after repeatedly asking Samsung to stop copying [Apple’s] work.” In 2010, Apple presented evidence to Samsung, which outlined the various patents thought to be infringed by Samsung. The email was republished by 9to5Mac.

Today was an important day for Apple and for innovators everywhere.

Many of you have been closely following the trial against Samsung in San Jose for the past few weeks. We chose legal action very reluctantly and only after repeatedly asking Samsung to stop copying our work. For us this lawsuit has always been about something much more important than patents or money. It’s about values. We value originality and innovation and pour our lives into making the best products on earth. And we do this to delight our customers, not for competitors to flagrantly copy.

We owe a debt of gratitude to the jury who invested their time in listening to our story. We were thrilled to finally have the opportunity to tell it. The mountain of evidence presented during the trial showed that Samsung’s copying went far deeper than we knew.

The jury has now spoken. We applaud them for finding Samsung’s behavior willful and for sending a loud and clear message that stealing isn’t right.

I am very proud of the work that each of you do.

Today, values have won and I hope the whole world listens.


Tim Cook also noted Apple’s principles, and pointed out that the lawsuit was less about money and patents than it was about values. He concluded by thanking his employees and announced that  “Today, values have won and I hope the whole world listens.”


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Parth Dhebar

Parth Dhebar is a 18 year-old entrepreneur. He is the founder of Simple Reviews, a blog focused on reviewing iPhone and iPad applications. Parth is a recognized name in the industry, known for covering Apple news. He is an editor at Techie-Buzz covering news on Apple. You can follow him on Twitter @pdparticle.