Today, Tim Cook was interviewed by Walt Mossberg and Kara Swisher at D10 in Rancho Palos Verdes, California. MacRumors has a full transcript of the interview available. During the interview, he hinted at Facebook integration in iOS and Siri improvements. Cook also gave his insights into Apple and many other various topics.
When Cook was asked about how he has changed Apple, he revealed that he plans on doubling down on secrecy on products.
We’re going to double down on secrecy on products. I’m serious.
He also went on to say that Apple is going to be the most transparent company on other topics such as social change and supplier responsibility. This is probably due to the recent criticism Apple has received.
Apple has been known to be very secretive around its product lines. In fact, Apple co-founder Steve Jobs even identified secrecy as one of the specific belief at the company that has been responsible for its success.