Apple ditched Google Maps in favor of its own Mapping service in iOS 6, and promised that it will be the most advanced mapping app with 3D buildings and effects. However, once the iPhone 5 and then iOS 6 were released, everyone realized that Apple had made false claims. The new Maps app in iOS 6 is much inferior to its competition especially Google Maps and lacks a lot of detail. Over the last couple of weeks, jokes about the new Maps app in iOS 6 have been flowing right, left and center and Apple has been heavily criticized for providing its users with a service that barely works.
Today, Tim Cook, Apple’s CEO, has written an open letter to its customers accepting that the company “fell short on [its] commitment” to deliver a world class experience with its Maps app. The letter then states that Apple is “extremely sorry for the frustration” the new Maps has caused to its customers, and that the company is doing “everything” they can to make the experience better. The letter also states that as more and more iOS 6 customers will use the Maps, the better the service will get.
Tim Cook even went on to suggest iOS 6 users some other alternatives to Maps including Bing, MapQuest, Waze or Google and Nokia maps. While suggesting other alternative Maps service from Apple is a bold move, the company should not have removed Google Maps from iOS 6 or should have given users a warning who were upgrading from iOS 5 to iOS 6.
Below is the full letter from Tim Cook -:
To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.