With the introduction of the iPhone 4S, Apple also introduced an artificial intelligence agent called “Siri.” Siri is capable of doing many things (ex: create a task, read out loud an email), but it also is integrated with one of the most powerful search engines; Wolfram Alpha. Wolfram Alpha plus Siri allows users to find out what flights are above them, solve math problems, and much more!
Today, Wolfram Alpha has quietly announced that it is now pulling data from Best Buy’s public APIs to enable queries against the retailer’s database of 35,000 consumer products. This means that iPhone 4S Siri users have a new way to shop and compare products using their voice. Sorry Android owners, you are once again left out in the dark.
Users can search now for a general product category or a specific product model and obtain a detailed report detailing product features, prices and availability, users ratings, price comparisons with similar models. Oh, but it just doesn’t stop there! Wolfram Alpha notes that users can even shop for products based on their specific needs, such as asking for “the lightest digital camera under $100 with a pixel resolution greater than 12MP.This is just one step forward to moving away from answer engines to search engines.
Currently, the Best Buy data is only available to users in the United States. Yesterday, Apple released a new ad promoting the iPhone 4S and Siri, but the ad never actually mentiones or displays the words “iPhone 4S” or “Siri.” You know your brand is strong built when you don’t have to mention a feature or the product’s name. Which other company can do that today?
[image credit: AppleInsider]