The Apple-Samsung relationship is an interesting love-hate relationship. Today, DigiTimes reports that Apple has placed “huge” orders for DRAM chips with Elpida, claiming half of the capacity at the firm’s main plant in Hiroshima, Japan.
Reuters noted that the rumor created a significant effect on fellow DRAM manufacturers Samsung and Hynix, with Samsung losing $10 billion in market value today in a 6% stock decline. Hynix was down nearly 9%. A $10 billion hit due to a rumor is pretty big dent to Samsung.
“It looks like Apple doesn’t want to see Samsung and hynix dominate the chip market. Apple wants to maintain its bargaining power by keeping Elpida running,” said Choi Do-yeon, an analyst at LIG Investment & Securities.
Samsung was the main supplier of Retina displays for Apple’s new iPad when it launched in March. Samsung also builds the custom A5X chip that powers the new iPad.
If the rumor is true, it is becoming even more evident that Apple doesn’t need Samsung. It is Samsung who needs Apple.