A lot is being said about Steve Jobs after his death by those who liked and those who didn’t. The fact is even if Apple wasn’t the first, they did it better. Tablet manufacturers haven’t been able to come up with devices as feature rich as the iPad at the same price. Innovation in IT isn’t about the final product, there’s a lot more around it. Apple’s ability to leverage exclusive bulk components and create an efficient supply chain for itself is an integral part of the company’s success. Walter Isaacson who’s a big deal in the publication industry was chosen by Steve Jobs to write his official biography. With Jobs’s untimely death, the book is being published ahead of schedule and quotes from the book have started causing ripples. The book has information about why Jobs wore his traditional polo neck tshirt for keynotes. It has to do with Sony’s uniforms at their factory and Jobs wanting something similar for Apple. An excerpt shared by Gawker from the biography talks about the turtlenecks:
Sony, with its appreciation for style, had gotten the famous designer Issey Miyake to create its uniform. It was a jacket made of rip-stop nylon with sleeves that could unzip to make it a vest. So Jobs called Issey Miyake and asked him to design a vest for Apple, Jobs recalled, “I came back with some samples and told everyone it would great if we would all wear these vests. Oh man, did I get booed off the stage. Everybody hated the idea.” In the process, however, he became friends with Miyake and would visit him regularly. He also came to like the idea of having a uniform for himself, both because of its daily convenience (the rationale he claimed) and its ability to convey a signature style. “So I asked Issey to make me some of his black turtlenecks that I liked, and he made me like a hundred of them.”
The more interesting details have now started to come out as the book release nears. Associated Press got a copy of the book and their technology writer Michael Liedtke has shared some of Jobs thoughts in the book.
On Google, Android and Larry Page:
“I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong. I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.” (via Associated Press)
On Obama’s presidency:
The Huffington Post quotes Steve Jobs meeting President Obama at the Westin San Francisco Airport, warning the President that he is heading for a single term presidency citing regulations that restrict business. Jobs said, “You’re headed for a one-term presidency.”
Steve Jobs’s famous return to Apple and the company’s subsequent success against Microsoft is something everyone will remember. Luckily for Google, Steve’s poort health robbed the tech world of another epic battle.