The Wall Street Journal reports that Apple may be looking to create a radio streaming service to rival current services like Pandora in an attempt to protect its position as the world’s largest music dealer. Supposedly, the company is already in talks with content owners.
The report claims that a service like this would work across Apple’s line of products including Macs, the iPhone and the iPad, and possibly even Windows PCs. People familiar with the matter said that the service will offer virtual stations to play music on a web browser or via dedicated apps. Unsurprisingly, Android is not expected to receive access. Sources also said that Apple is looking to strike deals which would allow users to skip songs and eliminate other restrictions on internet radio services.
The New York Times also reports on these developments citing “three people briefed on Apple’s plans”. The report is a similar description of Apple’s goals and noted that the service would likely be offered as an app that could interface with a user’s iTunes Store account to build upon the current Genius functionality in iTunes.