Apple has posted a new TV ad called “Colors” for the 13″ MacBook Pro with Retina display.

AT&T today revealed that that the carrier activated 4.7 million iPhones during the Q3 quarter

Some of the Apple stores will replace your newly purchased third-generation iPad for the fourth-generation one for free.

Apple has introduced a new 7.9″ iPad mini

Today, Apple unveiled a fourth-generation iPad with a Lightning Connector and a new A6X chip.

Today, Apple unveiled the next-generation iMacs with a drop-dead gorgeous super-thin design and updated internals.

Apple today unveiled a 13″ MacBook Pro with Retina Display and updated internals.

The folks over at 9to5Mac have managed to get their hands on the processor, RAM and storage space options on the yet to be announced 13″ Retina MacBook Pro.

California Theatre has been decorated for Apple’s media event. The media event on October 23rd will begin at 10:00 AM Pacific / 1:00 PM Eastern.

Apple has begun construction of a data center in Oregon.

Apple is reportedly only acquiring Color’s engineering team.

Apple is reportedly acquiring Color Labs

Apple has acquired Particle. Particle is a small San Francisco company specializing in web applications and marketing using HTML5.

Apple has announced a media event for October 23rd.

Apple has hired former AltaVista and Amazon search executive for the company’s Siri division