Analyst Piper Jaffray from analytical firm Gene Munster today has published (via MacRumors) a report on his firm’s latest semi-annual survey of U.S. teenagers, the 23rd such survey in the firm’s history. The extensive survey of 5,600 U.S. high school students revealed that 34% of surveyed students now own an iPhone. This is an all time high in the survey and is double the percentage from just a year ago. In addition, 40% of surveyed students indicated that they will purchase an iPhone within the next six months.
Jaffray regards the rapid growth in iPhone use among students to the new low cost options from Apple. Last January, Apple and AT&T lowered the price of the iPhone 3GS to $49. With the introduction of the iPhone 4S, the iPhone 3GS was made free on-contract.
Also, the 40% purchase intent rate for the next six months is the same among current iPhone owners and those who do not yet own an iPhone.
The report also revealed some interesting tidbits regarding the use of tablets among students. In the tablet space, 34% of students reported that they own some sort of tablet device, with 70% reporting that they own an iPad. 53% of those iPad owners also own an iPhone. In fact, the iPad’s momentum maybe even starting to gain even more steam, with 19% of students indicating that they plan to purchase a tablet within the next six months. 80% of those students are planning to purchase an iPad.
Jaffray also believes that the new $399 entry price for the iPad 2 is a significant pull in the student market.