Today, research firm NPD Group has revealed in its “Apple Ecosystem Study” that about 25 percent of buyers in the U.S. have made the iPad their first-ever Apple product. It is also reported that just 33 percent of homes in the U.S. own Apple products. Due to the iPad’s success, that number is also growing as over 37 million American households currently own an Apple device.
The report also revealed that U.S. households that do have Apple products — 67 percent — own an iPod, and 82 percent of iPod owners said that the media player was their first Apple product. However, as the popularity of the iPod has declined, sales of the other devices is being led by the iPad and iPhone.
The average home owns 2.4 Apple products, but “Apple households” are’t just Apple product owners. Six in ten homes with a Mac also own a Windows PC, and nearly 30 percent own a smartphone other than the iPhone.
NPD Group‘s data is generated after surveying more than 3,000 consumers. It was balanced to represent U.S. household demographics.