Earlier this year, we reported that the YouTube app from iOS 6 had been removed due to the end of licensing terms. At that time, Google promised that a native iOS apps was in the works. Today, Google has released a new native YouTube app for iPhone. YouTube had previously been one of the built-in iOS apps since the original iPhone launch.
The app is available via the App Store and is a free download. However, the app does have ads in order to support the “tens of thousands” of new videos. Currently, the app does not support the iPad, but the NY Times reports that a native iPad app is in the works.
For the first time in a native iOS experience, YouTube will show pre-roll adds ahead of its mobile videos. That’s the bad news.
The good news is that with more monetization comes more content. Thanks to mobile ad capabilities baked into its own app, YouTube will unlock tens of thousands of music videos from VEVO and others that were not viewable on the old app.
I have been using the app since last night and really like it. The app’s icon needs a lot of work though.