During the WWDC 2012 keynote, not only did Apple introduce new MacBook Pros, but also introduce a new 15.4 inch MacBook Pro with Retina display. The new 15.4 inch MacBook Pro has an incredible resolution of 2880*1800, with a total pixel count of 5,184,000 pixels and a 220 ppi. It is incredible. Yesterday, just before the NBA playoffs, Apple aired a new ad for the new MacBook Pro with Retina display.
The commercial shows the MacBook Pro doing some photo and video editing tasks and the ad ends with a simple tagline: “The radical new MacBook Pro with Retina display. Innovation in every dimension.” Apple’s new ad is very Apple-like and in my opinion, much better than the Siri celebrity ads. This ad reminds me of the Siri Santa Claus ad.
You know your brand strongly built when you don’t even have to mention the product’s name or company name.