Today, Facebook announced that users can now purchase iTunes Store digital gift cards via Facebook’s Gifts platform. This makes it easier for users to send iTunes credit to their networks of Facebook friends. The digital gift cards are available for $10, $15, $25, or $50. In addition, upon purchase, Facebook users can suggest what music, video, or apps their friends should spend their iTunes credit on.
AllThingsD notes that this partnership increases visibility for the iTunes Store and gives Facebook a part of what is currently estimated to be a $260 million business in iTunes Store gift cards for third-party retailers.
Apple and Facebook have had a bit of a bumpy history, with the two companies failing to have reached an agreement to offer Facebook integration in Apple’s failed Ping social networking service for iTunes. However, the companies have been working more closely recently, with Facebook integration in iOS 6 and OS X Mountain Lion.