With the launch of the iPad mini, Apple started to run a new television ad for the device. This ad was showed off during last week’s media event and in my opinion, it is one of Apple’s best ad ever.

The ad is called “Piano” and does not have any voice over. Instead, the ad features GarageBand running on the full-size iPad playing one hand of the two-hand duet from ‘Heart and Soul‘. This piano piece is an easy-to-learn piece among beginner pianists. Seconds after, the iPad mini appears, playing the second part of the duet. Simplicity and brilliance at its best.