You know that so called “iPad killer”? Well, it isn’t doing well at all after all. Today, research firm IDC has released its data on worldwide tablet shipments for the first quarter of 2012. It reveals that even thought there was a quarterly drop in iPad shipments of over 20%, Apple’s share of the tablet market soared from last quarter’s 54.7%.
The significant increase came from the expense of Android tablets. This expense came from Amazon’s Kindle Fire which has seen its shipments collapse from 4.8 million units in the fourth quarter of 2011 to less than 750,000 units last quarter. Ouch! “iPad killer” indeed. It should also be noted that Amazon has never revealed the exact number sold during Amazon’s conference calls.
However, Amazon has taken second place in the tablet market during the fourth quarter with a 16.8% share of the market as the Kindle Fire debuted in the United States. Even though IDC did not report a number for Amazon’s first quarter shipments in its press release, it did say that Amazon’s share dropped to “just over 4%” in the total tablet market of 17.4 million units, yielding shipment volume of roughly 700,000-750,000 units for Amazon.