Apple’s iAd Chief Leaving for Venture Capital Firm

A year ago, Apple acquired Quattro Wireless after it lost out  to Google in an attempt to acquire AdMob. Google beat Apple to acquiring AdMob by putting a last-minute offer.

Andy Miller

Today, AllThingsD reports  that Andy Miller, the former founder and CEO of Quattro Wireless who is the vice president of mobile advertising and head of the iAd program at Apple will be leaving the company soon. According to Kara Swisher’s sources, Miller will be leaving to  become a general partner at venture capital firm Highland Capital in Boston. Highland Capital is the same venture firm that helped fund Quattro when he started the company.

Sources said Miller — who sold Quattro Wireless, the mobile advertising company he co-founded in 2006, to Apple in early 2010 for $275 million — will become a general partner at Highland Capital, the Boston-based venture firm that had funded Quattro.

Apple will search for a replacement for Miller, whose staff was told of the impending departure today.

During his time at Apple, Miller reported directly to Apple’s CEO Steve Jobs. Apple will reportedly look for a replacement for the executive.

iAds went live last year  as Apple’s effort to revolutionize mobile advertising with high-quality, interactive ads for iOS devices. Reports have suggested that Apple has only seen marginal success with iAds so far.

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