Earlier this year, it was confirmed that Apple is opening a new store in New York’s Grand Central soon, and it looks absolutely stunning. The store is expected to occupy 23,000 feet (crazy!). It is also expected to generate half-a-billion in sales a year, which is probably more than all Microsoft stores combined. That is assuming those stores generate any revenue. In fact, Microsoft has yet to reveal retail store numbers. Last week, it was reported that store is to open soon, then, just a few days after it was confirmed that the store will open this Friday.
Today, Business Insider reports that Apple has taken down the tarps covering the front of its soon-to-open Grand Central Terminal Store, which reveals the entrance to one of the company’s largest retail location in the world. The company also had its media preview of the store today and released a press release. Apple’s exterior signs for the store’s main entrance consists of lighted Apple logos mounted on glass panel on each of the two landings for the main stairway, with a third lighted Apple logo mounted above the top of the stairs. Beautiful would be an understatement.
The Apple Store ® Grand Central, Apple’s fifth store in Manhattan, will open Friday, December 9, at 10 a.m., just in time for the holidays. This one-of-a-kind Apple retail store overlooks the historic Main Concourse from the East and North East balconies of the world-famous Grand Central Terminal, and has two Genius Bars for free tech support and advice.
Beyond the balcony overlooking the expansive Main Concourse, the Apple Store Grand Central offers rooms dedicated to some of our most popular services, including the largest area in the world dedicated to Personal Setup.
Fortune has also posted a video walkthrough of the new store. The interior photos of the store show that Apple has placed its stock on the sales floor, filling the many tables with Apple hardware for customers to try out. Free Wi-Fi courtesy of Apple is also provided. If a Microsoft Store is ever this beautiful and well planned out, color me surprised.
Apple’s Grand Central Terminal store will open to the public at 10:00 AM on Friday.