As if patent lawsuits weren’t enough for copy-cat Samsung, now they have started to mimic iPhone line waiters. I really don’t understand how a company is supposed to win existing iPhone customers overs by insulting Apple product owners, but OK. Today, a new television ad by Samsung demonstrates its on-going rivalry with Apple by taking a swing at customers waiting in line for the iPhone. To me, this seems like a sign of jealousy. Why? Because nobody ever waits in line for a Samsung phone. In fact, when was the last time Apple insulted any of its customers during an iPhone ad? If you answered never, that’s correct.
According to Mashable, Samsung’s Galaxy S II smartphone commercial was set to debut on Facebook on Tuesday and begin airing on TV on Thanksgiving. The ad starts off by showing groups of people waiting in line in major cities across the U.S. in an obvious reference to the crowds that Apple traditionally draws to its iPhone product launches. Samsung also takes a stab at battery problems with the iPhone 4S. HA! Who are they kidding? Android has had power management problems since day one, but have they ever mentioned that? Nope. In addition, Apple has already fixed the battery life issue. What’s really shameful is that Samsung does not mention the drawbacks of their phone. Unlike Apple, unfortunately, they continue to lie. For example, Samsung does not mention your phone may never receive an update. In an iPhone commercial, Apple demonstrates the true iPhone experience.
The commercial also demonstrated a complaint that appeared after the iPhone 4S was unveiled. “If it looks the same, how will people know I upgraded?” a line-waiter asked. Why, yes, Samsung! That would explain why they are selling like hotcakes. The company ends the ad by boasting about the screen size and 4G capabilities. Once again, the lack of those two features in the iPhone 4S would explain why the iPhone 4S is selling like hotcakes, right? Samsung’s ad concluded with the tagline: “The next big thing is already here.” That’s what…uhh, never-mind.
I personally find this offensive since I have waited in line many times before for an Apple product launch. The way Samsung portrays people waiting in line is not true in reality. Period.