Yesterday, 9to5Mac reported that banners advertising for the forthcoming grand opening of the first Apple Store in Hong Kong had been put up. The new store will be opening in Hong Kong’s International Finance Center. They read “Apple Store, ifc mall. The new Center of Central.” Today, Engadget Chinese reports that the store will open on September 24th. Apple declined to confirm the date, noting they “don’t have further information to share.”
The International Financial Center is waterfront commercial development in Hong Kong’s Central District. The mall is a four-story shopping center with more than 200 stores found within.
Apple began construction for the store in June and reports suggested that the company planned to spend more than $20 million on construction alone. The new store is expected to employ more than 300 employees who will serve an estimated 40,000 customers each day.
Last quarter, the launch of the new MacBook Air in Hong Kong drew long lines and were frequently out of stock. The company’s presence in Hong Kong could help increase sales Apple devices in Asia. In fact, last quarter Apple saw its revenue in China grow six times to reach $3.8 billion, and executives have said they believe they are barely “scratching the surface” of the market in China.