Earlier this month, a rumor suggested that Apple would be opening its first Hong Kong store on September 24th. This week, MacRumors reported that that opening date has been confirmed, as evidenced by a small new sign placed on a stand in front of an entrance to the store. The sign confirmed that the store would open this Saturday, September 24th, at 9:00 AM.
Today, Apple opened its first retail store in Hong Kong to a crowd of hundreds of customers. The store is said to be the company’s most expensive retail location yet, with estimated construction costs of $20 million. According to Richard Lai of Engadget Chinese, more than 300 customers had lined up outside the store by 3 a.m. on Saturday morning. In addition, prior to the opening, IFC Mall staffs allowed fans to wait inside even after the mall closed, and a nearby Starbucks remained open overnight.
The new Apple store is 15,000 square feet and is located in the International Financial Center (IFC) Mall. The IFC is a waterfront commercial development in Hong Kong’s Central District and is a four-story shopping center with more than 200 stores found within.
Last quarter, the launch of the new MacBook Air in Hong Kong drew long lines and were frequently out of stock. The company’s presence in Hong Kong could help increase sales of Apple devices in Asia. In fact, last quarter Apple saw its revenue in China grow six times to reach $3.8 billion, and executives have said that they believe they are barely scratching the surfaceof the market in China.
So how about em Microsoft stores?