The London Evening Standard reports that Apple design chief Jonathan Ive and his entire team made a trip to London yesterday in order to accept a prestigious award from Design and Art Direction (D&AD). The acceptance of the award, which recognized Apple design team as “the best brand and the best design studio of the last 50 years”, was reportedly the first time the entire team attended such a ceremony. All 16 members of Ive’s team declined to make any public comment. The team of 14 men and two women attended to receive one of the most prestigious awards in the advertising industry.
D&AD, or Design and Art Direction, is a British educational charity that promotes excellence in design and advertising. Ive and his team have known to work in extreme secrecy on Apple’s campus. Earlier this year, Jonathan Ive was awarded knighthood. Congratulations to everyone at Apple.