Baidu and Apple to Share Revenue from iPhone Searches in China

With the revelation of iOS 6, Apple added support for China’s search engine Baidu. Now it is reported that Apple will receive a cut of advertising revenue from the search engine. Terms of the deal are similar to revenue sharing agreements with other smartphone makers who provide off the search engine as an option, Wang Jing, vice president of the Beijing-based company, said in an interview with Bloomberg. 

Baidu currently accounts for about 80 percent of web searches in China. It is China’s Google. The search engine integration is already available in about 80 percent of Android smartphones in China. Baidu has been able to increase its presence on mobile devices by sharing advertising revenue with hardware manufacturers.

Apple revealed that the support for the search engine will be added in both iOS 6 and OS X 10.8 Mountain Lion. In addition, Baidu will also be used for Siri on the iPhone. When iOS 6 launches this fall, Siri will also understand Mandarin, tuned for both Taiwan and the Chinese mainland, and Cantonese, for Hong Kong and the mainland.

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