A few months ago, rumors suggested that Apple would open their largest Apple Store yet in New York City’s Grand Central Terminal. Today, there are new reports suggesting that Apple is indeed going to take Manhattan by storm and bring a significant change to Grand Central Terminal’s retail scene by opening up a store there.
The New York Times reported that Apple’s bid for retail store space in the terminal is likely to be accepted next week. According to the people familiar with the matter, Apple is said to have delivered the proposal in “linen-lined boxes” to leave a memorable impression.
When Apple proposed opening a store on the balcony overlooking the main hall, it submitted its bid in linen-lined boxes, as if it were a wedding present to transit officials, a source familiar with the application process said. The board is expected to approve the deal at its monthly board meeting next week.
The report also suggests that a lot of vendors at the Grand Central Terminal are unhappy with the strict control enforced by the MTA (Metropolitan Transportation Authority). Many vendors are upset with the fact that they are asked to reapply for their own space through a competitive process at the end of their lease term. The process in itself is not a easy and has selected newer vendors as “better” options for the available spaces.
Apple has been rumored to have acquired the space on the two adjacent balconies on the north and east sides of the terminal. One of the balconies was being used by a resturant known as ” MÃ©trazur”, but closed July 1 as reportedly received a “substantial sum of money” to vacate.
In addition, some retail experts predict that a Grand Central store could be even more popular than Apple’s iconic Fifth Avenue location.