Apple’s Eddy Cue Promoted to Senior Vice President for Internet Software and Services

Yesterday, MacRumors reported that Eddy Cue, Apple’s vice president for Internet services, had been responding to customer emails redirected to him via Tim Cook. Today, 9to5Mac has discovered that Cue has been officially promoted to a senior vice president position, and will be reporting directly to Cook.

Eddy Cue

Apple has updated its executive page by adding a page for Cue to the list of senior executives. Earlier today, Tim Cook sent an internal email to Apple employees notifying them about the change.


It is my pleasure to announce the promotion of Eddy Cue to Senior Vice President of Internet Software and Services. Eddy will report to me and will serve on Apple’s executive management team.

Eddy oversees Apple’s industry-leading content stores including the iTunes Store, the revolutionary App Store and the iBookstore, as well as iAd and Apple’s innovative iCloud services. He is a 22-year Apple veteran and leads a large organization of amazing people. He played a major role in creating the Apple online store in 1998, the iTunes Music Store in 2003 and the App Store in 2008.

Apple is a company and culture unlike any other in the world and leaders like Eddy get that. Apple is in their blood. Eddy and the entire executive management team are dedicated to making the best products in the world that delight our customers and make our employees incredibly proud of what they do.

Please join me in congratulating Eddy on this significant and well-deserved promotion. I have worked with Eddy for many years and look forward to working with him even closer in the future.


In addition to overseeing the iTunes Store, App Store, iBookstore, and iCloud, Cue will also be in charge of the iAd mobile advertising group at Apple. iAd had been led by Quattro Wireless founder Andy Miller, who joined Apple with their acquisition of Quattro last year. A few weeks ago, it was reported that Miller is leaving Apple to  take a position with a venture capital firm.

Cue has worked at Apple for 22 years and helped to create the first version of the company’s online store back in 1998. He also had a hand in building the iTunes Music Store, which launched in 2003, and the App Store, which debuted on the iPhone in 2008.

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Parth Dhebar

Parth Dhebar is a 18 year-old entrepreneur. He is the founder of Simple Reviews, a blog focused on reviewing iPhone and iPad applications. Parth is a recognized name in the industry, known for covering Apple news. He is an editor at Techie-Buzz covering news on Apple. You can follow him on Twitter @pdparticle.