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Apple to Launch New App Usage Tracking Tools for Developers to Balance User Privacy

WWDC 2012 is this Monday and speculation is running wild. Last year, Apple announced that it would not allow developer to access UDIDs. UDIDs are the unique iOS device identifiers that allowed developers and advertisers to track usage of their content and also in some cases helped track users’ movements across apps and browsing sessions. Then earlier this year, Apple started to reject apps that continued to use the UDID over other tracking methods that would enhance privacy by remaining unique to the developer’s app.

The Wall Street Journal reports that Apple is preparing to release new tools to assist developers with tracking usage of their apps without using the UDID. These tools will help maintain user privacy while still making it easy for developers to gather usage data on their apps.

The report also says that Apple has been inconsistent about blocking apps that use the UDID for tracking purposes. WSJ also reports that the new tools will provide developers with ways to collect important data anonymously without being linked to the UDID. Other details regarding the tools have yet to be revealed, but the company is expected to share more information next week at WWDC 2012.

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