According to a new rumor from DailyTech, Apple maybe launching a television set this fall. They report that a former Apple executive spoke with them and said you’ll go into an Apple retail store and be able to walk out with a TV. It’s perfect.The rumored TV is expected to run Apple’s iOS (which currently runs on the iPad, iPhone, iPod touch and Apple TV). In addition, the rumor also suggests that Apple will not be developing the large screens in-house, but will work with an OEM to get the production rolling.
According to source Apple plans to “blow Netflix and all those other guys away” by bundling Apple TV + iTunes inside physical television sets. According to the source Apple is teaming up with a major supplier (our guess would be Samsung Electronics Co., Ltd. (SEO:005930)), to provide the physical televisions, which will be rebranded as Apple television sets.
However, Apple has even said multiple times that the Apple TV is a “hobby”. In 2010, Tim Cook responded to questions about the Apple TV set top box at a Goldman Sachs Conference:
Q: Where do you see things going with the Apple TV?
A: It’s still a hobby, but our gut tells us there’s something there. The go-to-market model is difficult, and we have no interest in being in the TV market. But we have continued to invest in the Apple TV and will keep doing so.
DailyTech is not known for reporting on Apple-related rumors, so this article should be taken with a pinch of salt. Is this the new Apple unicorn? Let us know in the comments!