Apple Takes 19% of U.S. Consumer Electronics Dollars in Holiday Quarter

As we know by now, Apple reported a tremendous holiday quarter and its share price has been soaring since. It soared past $500 today! Now, a new report from NPD, a research firm, reports that Apple nabbed “19 percent of all sales dollars” of consumers electronics sales in the U.S. during the holiday quarter of 2011. Surprising for a company that isn’t dominating in marketshare, isn’t it?

NPD 2011 Apple Holiday

In addition, not only did Apple dominate in consumer electronics for the second year in a row, but its retail chain had the third most revenue of any electronics retailer. That would make Apple Stores come behind only Best Buy and Walmart. Also, the company was the only brand in the top five to post a sales increase from 2010, with receipts for 2011 rising more than 36 percent in the U.S. due to the iPad 2 and iPhone 4S. It should also be noted that HP, Samsung, Sony, and Dell all saw declines in sales from 2010 to 2011. Oh, how times have changed.

Now where exactly would the U.S. consumer electronics industry be without Apple? Apparently, down 6% in 2011. This just goes to show how vital a company Apple is to the U.S. economy.

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