Apple continues to make improvements to its retail store experience. The company is now replacing iMacs at the kids’ tables with iPads. This is the first time a product other than the iMacs will be displayed at the tables. The original tables were surrounded by black balls from the Baleri Italia company for children to sit on. Those chairs cost Apple more than $500 each.
Not all Apple Stores have started to switch the tables, reports iMore. The kids’ area was part of Apple’s retail plan from beginning and was built into the first Apple Store which opened in 2001.
The new iPads demo child friendly apps that are easy to learn and play. Apple’s kids’ tables remain the same with wooden tables surrounded by the black balls from the Baleri Italia company for children to sit on.
This change just tells you a lot about their strategy and focus with kids.