Apple, Starbucks Team Up To Give Away Free iPhone Apps
By on August 17th, 2011

Since April 2008, Starbucks has partnered with Apple for the “Pick of the Week” program. The “Pick of the Week” program provides users with iTunes Music Store content via cards. Previously, the promotion only allowed  customers access to a free song each week, with tracks priced up to $1.29. Now, CNET reports that these cards are now also offering free downloads of paid iOS applications.

Shazam Encore, the first Starbucks Pick of the Week App

The first application made available for free is Shazam Encore, which usually sells for $5.99 in the App Store. Starbucks has not commented on whether the free applications offer will replace music tracks for good, or if both will be offered in the future. Judging by the first free app offering, it seems they’re serious about providing quality apps because Shazam Encore is a very popular music app costing $5.99.

Customers who visit Starbucks can pick up the free “Pick of the Week” cards at the register that contain codes  redeemable in the App Store towards the purchase of iOS apps.  Last year, Starbucks also did something similar by partnering with Apple and Yahoo to offer digital content to in-store customers.

Android owners, are you jealous yet? Anyways, Apple’s evil.

[image credit: CNET]

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Author: Parth Dhebar
Parth Dhebar is a 18 year-old entrepreneur. He is the founder of Simple Reviews, a blog focused on reviewing iPhone and iPad applications. Parth is a recognized name in the industry, known for covering Apple news. He is an editor at Techie-Buzz covering news on Apple. You can follow him on Twitter @pdparticle.

Parth Dhebar has written and can be contacted at parth@techie-buzz.com.

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