Apple Says Its Retail Stores Now Require Reservation for iPhone 4S Buyers
By on October 17th, 2011

Two weeks ago, Apple  announced  a brand new version of its iPhone iPhone 4S.    The iPhone 4S features the new A5 processor, a redesigned antenna, an 8-megapixel camera that can shoot 1080p high-definition video, and supports AirPlay mirroring. People were expecting it to be the iPhone 5″ and folks weren’t expecting it to sell well. Just days after,  Reuters  reported  that AT&T is seeing an  extraordinary demandfor the new iPhone 4S, which became available for preorder at 12:01 am Pacific time on Friday, October 7th. AT&T revealed that  they have seen over 200,000 preorders for the iPhone 4S in the first 12 hours of sale.  Apple  announced  that the iPhone 4S sold one million preorders in its first 24 hours of availability, setting a new record for the company.

iPhone 4S reserveIt took 74 days for the iPhone to hit a million sales. The iPhone 4S took just one.  Today, Apple announced that the company had sold more than 4 million units of the iPhone 4S. In addition, now Apple says that customers looking  to purchase a new iPhone 4S from its US or Canadian based retail outlets will first be asked to make a reservation online. This suggests that there’s a huge demand  for a phone that was considered doomed the moment it was announced.

Apple’s “how-to-buy” webpage for iPhone now says that customers can check back online after 9 p.m. where they can attempt to make a reservation for pick up the following day. Customers can also check stock availability at each store before they make a reservation, and must select which carrier, color, and capacity they require.

In addition,  Apple is putting the restrictions in other countries as well, noting that only on-contract phones are available to walk-in customers, while both on-contract and SIM-free models can be purchased by reserving the night before.

The iPhone 4S is  currently available  in the U.S., Australia, Canada, France, Germany, Japan and the U.K., with availability coming to 22 more countries by Oct. 28, and more than 70 countries by the end of the year.

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Author: Parth Dhebar
Parth Dhebar is a 18 year-old entrepreneur. He is the founder of Simple Reviews, a blog focused on reviewing iPhone and iPad applications. Parth is a recognized name in the industry, known for covering Apple news. He is an editor at Techie-Buzz covering news on Apple. You can follow him on Twitter @pdparticle.

Parth Dhebar has written and can be contacted at parth@techie-buzz.com.
 
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