The Wall Street Journal reports that Apple is in early discussions with the location-based app Foursquare for a data-sharing deal. Apple SVP Eddy Cue is reportedly involved with the negotiations as he tries to improve the Maps app that hasn’t lived up to Apple’s expectations.
Apple Inc. is in early discussions to integrate local data from Foursquare Labs Inc. into its mapping application, according to people familiar with the talks, as the company continues to build an arsenal of local data to try to take on Google Inc.
Foursquare’s data would provide information regarding local businesses like restaurants, bars and more and even allows users to leave tips about businesses for future visitors. According to the report, Apple may be able to use that data in its Maps app as well. Recently, Cue has been posting Foursquare check-ins on his Twitter account.