Last week, it was reported that Apple was rumored to acquire Anobit, an Israel-based flash memory company for anywhere between $400 million and $500 million. I even pointed out that in a span of just 10 years, Apple has disrupted the way every major company thinks and reacts to what Apple releases. Now, they are about to do it once again by acquiring a chipmaker company. This will surely affect the way Intel, Samsung, and many other chipmakers react to the flash memory market.
According to Hebrew-language newspaper Calcalist, employees at Anobit were said to have recently been informed about the finalized deal. The final price remains unknown, but could be worth as much as a half-billion dollars. Acquisition price not being disclosed shouldn’t come as a surprise since Apple is known to be extremely secretive. In fact, I’m surprised that this acquisition even got so much attention. Apple is now expected to build a development center in Haifa, Israel, which would be the company’s first outside of the United States. In addition, Apple has reportedly hired Israeli technology executive Aharon Aharon to lead the initiative. The Israeli Prime Minister Benjamin Netanyahu even sent out a tweet welcoming Apple.
Welcome to Israel, Apple Inc. on your 1st acquisition here. I’m certain that you’ll benefit from the fruit of the Israeli knowledge.
This acquisition is believed to be the first acquisition for Apple with Tim Cook as CEO. Rumor has it that Apple is already relying on Anobit’s solutions for its flash-based products, including the iPhone, iPad, and MacBook Air. The company is said to find the Anobit’s MSP20xx embedded flash controllers for mobile devices the most interesting.