donotdisturb

Apple Promotes ‘Do Not Disturb’ in TV Ad

Today, Apple posted a new television ad featuring iOS’s “Do Not Disturb” feature. Professional tennis players Serena and Venus Williams are shown playing ping-pong against the narrator in a dream:

Ever had a really cool dream? I’m having one right now. I don’t want to be disturbed. And I won’t because before I went to sleep, I set this. Now my iPhone knows not to ring unless its important. Cause disturbing this would just be… Wrong.

http://www.youtube.com/watch?v=eLJN_d2sVjk&feature=player_embedded

In my opinion, the ad is alright and Apple can do much better. Ironically, as MacRumors notes the ad was released on the same day that a bug in the scheduled Do Not Disturb feature prevented it from turning off on many iPhones.

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Parth Dhebar

Parth Dhebar is a 18 year-old entrepreneur. He is the founder of Simple Reviews, a blog focused on reviewing iPhone and iPad applications. Parth is a recognized name in the industry, known for covering Apple news. He is an editor at Techie-Buzz covering news on Apple. You can follow him on Twitter @pdparticle.