Ever had a really cool dream? I’m having one right now. I don’t want to be disturbed. And I won’t because before I went to sleep, I set this. Now my iPhone knows not to ring unless its important. Cause disturbing this would just be… Wrong.
In my opinion, the ad is alright and Apple can do much better. Ironically, as MacRumors notes the ad was released on the same day that a bug in the scheduled Do Not Disturb feature prevented it from turning off on many iPhones.