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Apple May Not Acquire Waze After All

Yesterday, we reported that Apple may acquire Waze, the popular social turn-by-turn navigation company. According to the report, Apple was willing to offer approximately $400 million plus an additional $100 million in incentives. However, Waze was more interested in a deal closer to $750 million.

Today, TechCrunch’s MG Siegler reports that there is actually no deal happening.

And while Mike Butcher also claimed multiple sources in his original post, you’ll note that he was quick to qualify the information as a “rumor” (or in British parlance — Mike is English — a “rumour”). Because that’s exactly what it was. This isn’t a rumor (of a non-deal). There is no deal is happening. At least not now or anytime soon.

Siegler also said that Apple and Waze have in fact probably had low-level conversations about a closer partnership given that Apple already uses Waze’s data in iOS 6 Maps.

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